CES: Nvidia Optimizes Studio Laptops for Creatives, VFX Pros

Citing laptops as the fastest-growing PC platform, Nvidia is doing its part to ensure gamers and creators can keep up, unveiling 160 new models equipped with its GeForce RTX GPUs at CES 2022. More than 100 of them are AI-powered Nvidia Studio laptops, optimized for creatives and VFX professionals. After four years in beta, Nvidia is making its Omniverse platform free to individuals and introducing cloud-based collaboration capability as the company stakes its claim on creating for the multiverse. Omniverse lets creators use different typically incompatible software packages in one workflow in real time.

Nvidia GeForce business senior vice president Jeff Fisher (below) introduced during the company’s special address the top-of-the-line RTX 3090 Ti, “a monster GPU,” with 40 shader teraflops, 78 RT teraflops, 320 Tensor Core teraflops; 24GB of 21Gb-per-second G6X memory — “the fastest ever” and Nvidia’s “next BF GPU” (BF is Nvidia-speak for “big, ferocious”). Details will be available later this year.

Nvidia says that when it comes to certain 3D processes the Studio laptops are “7x faster for 3D rendering than the latest MacBook Pro 16.” There are 75 RTX-accelerated Creative Studio apps for things like ray tracing and AI-enhanced video.

“Together with Nvidia Omniverse, Studio Laptops are ready to fill the virtual worlds of the future,” Fisher said before introducing a demo in which Jacob Norris, a freelance 3D artist working in games and films, had 48 hours to create a scene using Omniverse on a Razer Blade 17 GeForce 3080 Ti RTX Studio laptop listed at $4,299.

Norris appeared to glide around the scene — animating objects, shifting perspective and applying surface finishes — with ease. Nvidia is adding new character and environment assets to the Omniverse Machinima app (which enables the real-time manipulation) and updating Omniverse Audio2Face (which generates facial expressions from just an audio source) with blendshape support and direct export to Epic’s MetaHuman Creator.

Omniverse lets average creators interoperate different software using the Universal Scene Description (USD) connecting language invented by Pixar, “which you can think of as the HTML of 3D worlds,” Fisher said.

To further engage existing customers and attract new ones, Nvidia’s 160 gaming and Studio laptop models are light, thin and powerful, in form factors that include dual screens, easels, convertibles, and 14-inch screens, some with 1440p displays. The GeForce RTX 3080 Ti laptops bring Nvidia’s flagship 80 Ti-class GPUs to laptops for the first time. With 16GB of speedy new GDDR6 memory, Nvidia claims the RTX 3080 Ti models deliver higher performance than the company’s Titan RTX 3080 Ti desktop machines.

The RTX 3080 Ti laptops start at $2,499. Gigabyte’s A5 X1 and Eurocom’s Nightsky ARX15 are two models that feature 3080 Ti and GDDR6, and will be found at retail for $2,000 and $3,400, respectively. (Prices vary with configuration specifics.)

The company’s new RTX laptop models will be available February 1. Nvidia’s Studio-badged products use the same GPUs as gaming machines but have components hand-picked for creator functionality and are optimized for creative performance, with a software stack that accelerates more than 200 of the industry’s top creative apps. The more affordable GeForce RTX 3070 Ti models can deliver 100 frames per second at 1440p resolution and start at $1,499.

Asus, MSI and Razer are among those releasing Studio laptops with GeForce RTX 3080 Ti and 3070 Ti GPUs.

For more on CES 2022:
CES Hashtag — #CES2022
CES Twitter Handle — @CES
CES Facebook Page — facebook.com/CES