HPA Tech Retreat: Virtual Production for Mainstream Projects

Virtual production, used in big budget movies such as “The Lion King” and “Jungle Book,” relies on game engine technology to marry CGI backgrounds with live actors in real-time. As such, it’s is a cutting edge production technique. But, noted International Cinematographers Guild (ICG) advanced production technology specialist Michael Chambliss, virtual production can actually be used on more mainstream productions with smaller budgets. He moderated a panel of industry experts with experience in doing just that. Continue reading HPA Tech Retreat: Virtual Production for Mainstream Projects

SuperData: Game Industry Generated $120.1 Billion in 2019

Market research company SuperData reported that, in 2019, the game industry grew 3 percent to $120.1 billion, of which Epic’s “Fortnite” accounted for $1.8 billion, making it the biggest game for the year. The 2019 revenue for “Fortnite” was a 25 percent drop from the previous year’s record-breaking $2.4 billion. Noting that game industry growth is cooling off, SuperData estimated that it will rise 4 percent to $124.8 billion in 2020. The data includes augmented reality, console games, eSports, mobile, PC and virtual reality platforms. Continue reading SuperData: Game Industry Generated $120.1 Billion in 2019

‘The Mandalorian’ Uses Epic’s Unreal Engine for Production

“The Mandalorian,” one of the original exclusive shows on Disney+, follows a mysterious bounty hunter who takes on secretive jobs after the fall of the Empire. Recent data reveals that the show was the third most “in demand” digital original show since its debut. Epic Games is listed in the show’s end credits because series creator Jon Favreau used it in his production process. Epic Games’ Unreal Engine is a popular platform for creating games, such as “Fortnite,” but it’s now being used in more Hollywood productions. Continue reading ‘The Mandalorian’ Uses Epic’s Unreal Engine for Production

Facebook Moves to Defend Itself Against Regulatory Threats

Under pressure from legislators and others, Facebook has taken steps to protect itself. According to sources, the company ceased talks to buy video-focused social network Houseparty to forestall increased antitrust concerns. In response to calls to break up Facebook, the company took internal measures to make that more difficult to do by reorganizing its departments and rebranding Instagram and WhatsApp. Elsewhere, the European Union is expected to issue decisions by the end of the year related to privacy issues involving Facebook. Continue reading Facebook Moves to Defend Itself Against Regulatory Threats

Companies Support the Khronos Group’s OpenXR Standard

After launching an experimental version of the OpenXR specification several months ago, the Khronos Group consortium debuted the official version of the standard aimed at enabling cross-platform AR and VR applications. The Group said it will continue to improve the spec and maintain “full backwards compatibility.” Microsoft quickly embraced OpenXR, releasing it in its store before the official version was introduced. Any user of Windows Mixed Reality or HoloLens can install it to run any OpenXR-based app. Continue reading Companies Support the Khronos Group’s OpenXR Standard

Ad Execs Wrestle Over Objectionable Content, Privacy Laws

At this year’s Cannes Lions International Festival of Creativity, attendees aired their concerns about online data privacy and brand safety. The latter has been highlighted over the last years as advertisements have appeared next to objectionable content on Facebook, Google’s YouTube and other digital platforms. McDonald’s, Clorox, Nestlé, Epic Games and AT&T are among the advertisers that froze ads due to this ongoing problem. Some attendees asked for federal privacy regulations to protect consumers and avert state-by-state legislation. Continue reading Ad Execs Wrestle Over Objectionable Content, Privacy Laws

Epic Opens Digital Store with Favorable Split for Publishers

For 10+ years, video game developers have given up 30 percent of their revenue from digital stores run by Apple, Google, Microsoft, Sony and Valve, which also take a percentage of in-game purchases via a revenue-sharing model that has become the industry standard. Now, Epic Games founder/chief executive Tim Sweeney, whose company put out the immensely popular “Fortnite,” opened a digital store that collects only 12 percent of sales. Sensor Tower reports that an average of $114.5 million was spent between the combined top game publishers in Android and Apple stores last quarter. Continue reading Epic Opens Digital Store with Favorable Split for Publishers

Game Engines Are Becoming Vital Tool for Many Industries

Game engines are now being used by different industries for their ability to create realistic images and manipulate them in 3D. Epic Games with its Unreal Engine and Unity Technologies both enjoy a revenue stream from licensing their game engines, which also power popular games from “Fortnite” to “Pokémon Go.” Designers and engineers combine game engines with virtual reality headsets to build products and other assets in an environment they find helps them be more creative and quicker to solve problems. Continue reading Game Engines Are Becoming Vital Tool for Many Industries

Microsoft Promotes HoloLens 2 at Annual Build Conference

Microsoft’s Build developer conference got off to a bit of a rocky start on Monday. During the keynote, meant to demonstrate how the HoloLens 2 augmented reality headset could recreate the Apollo 11 moon landing in mixed reality, the presenters ran into technical difficulties. Microsoft partnered with Epic Games and Industrial Light & Magic chief creative officer John Knoll for the ambitious demo that worked well during earlier rehearsals. Despite the tech glitches during the live presentation, the HoloLens 2 remains an impressive device. A recording of the demo, captured as intended during rehearsals, is available on YouTube.

Continue reading Microsoft Promotes HoloLens 2 at Annual Build Conference

Epic Takes on Steam, Plans to Gift 500 Magic Leap Glasses

Epic Games has just made Steam an offer that’s hard to refuse: that it would “retreat from exclusives” if Steam “committed to a permanent 88 percent revenue share for all developers and publishers.” Since Epic opened its own store with that revenue share model in late 2018, a long list of high profile game developers left Steam to debut new titles with Epic. The company also partnered with Magic Leap to award 500 Magic Leap One glasses — normally priced at $2,295 — to developers working in augmented reality. Continue reading Epic Takes on Steam, Plans to Gift 500 Magic Leap Glasses

Game Execs on Real-Time Engines for Film & TV Production

Over 150 million people are playing video games in the U.S., according to the Entertainment Software Association, and by mid-2018, games brought in more revenue than movies and music combined. So it’s no surprise that there is an increasing amount of cross-pollination between games and movies. At NAB 2019, 30 Ninjas partner Lewis Smithingham moderated a conversation among a group of game executives on the evolution of game engines and how they are becoming a more common tool for today’s film and television production. Continue reading Game Execs on Real-Time Engines for Film & TV Production

Snapchat Now Competing in the Multiplayer Gaming Arena

Snap Inc. announced yesterday that its popular Snapchat app now features multiplayer games, starting with “Bitmoji Party” and five other titles. The move is an effort to compete in a new social space dominated by “Fortnite” in which real-time, multiplayer games also serve as online communities. Snap plans to work with game developers such as Zynga and ZeptoLab. The combination of gaming and social networking is on the rise. According to Epic Games, its “Fortnite” had 250 million players as of March, while Netflix recently suggested that it competes with “Fortnite” more than HBO. Continue reading Snapchat Now Competing in the Multiplayer Gaming Arena

Microsoft Rolls Out Additional Plans to Combat Patent Trolls

Microsoft revealed plans to expand its Azure IP Advantage patent troll defense program by offering its customers building Azure-compatible IoT services with access to a library of 10,000 patents that can help protect them from IP lawsuits, especially related to cloud computing. The tech giant also announced that it is contributing some 500 patents to the non-profit LOT Network, founded in 2014, which provides patents from a growing number of member companies and additional sources to help protect startups against patent trolls. Continue reading Microsoft Rolls Out Additional Plans to Combat Patent Trolls

Epic Games Demos Digital Human and Offers SDK, Grants

At the Game Developers Conference in San Francisco, Epic Games demonstrated “Troll,” featuring digital humans built with Unreal Engine by studios Goodbye Kansas, Deep Forest Films, and 3Lateral. The scenes created in “Troll” use high-level real-time lighting and animation effects. Epic also announced it is providing its Epic Online Services software development kit (SDK), originally built for “Fortnite,” to game developers for free. Additionally, the company announced $100 million in grants to anyone working to “enhance 3D graphics and inspire creativity.” Continue reading Epic Games Demos Digital Human and Offers SDK, Grants

Amazon’s Gaming Clout Grows in Era of Multiplayer Games

Amazon is evolving into an indispensable player in the games industry, with AWS providing a cloud-based digital infrastructure for live streaming. Last year, Epic Games went “all in” for AWS, allowing its massively popular game “Fortnite” to achieve global scale. Amazon Game Tech, the company’s services collection that helps game studios get on their feet, has been a mainstay for companies like Square Enix and Zynga. Amazon also owns the game platform Twitch and has developed its own game engine, Lumberyard. Continue reading Amazon’s Gaming Clout Grows in Era of Multiplayer Games

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