Facebook Moves to Defend Itself Against Regulatory Threats

Under pressure from legislators and others, Facebook has taken steps to protect itself. According to sources, the company ceased talks to buy video-focused social network Houseparty to forestall increased antitrust concerns. In response to calls to break up Facebook, the company took internal measures to make that more difficult to do by reorganizing its departments and rebranding Instagram and WhatsApp. Elsewhere, the European Union is expected to issue decisions by the end of the year related to privacy issues involving Facebook. Continue reading Facebook Moves to Defend Itself Against Regulatory Threats

Companies Support the Khronos Group’s OpenXR Standard

After launching an experimental version of the OpenXR specification several months ago, the Khronos Group consortium debuted the official version of the standard aimed at enabling cross-platform AR and VR applications. The Group said it will continue to improve the spec and maintain “full backwards compatibility.” Microsoft quickly embraced OpenXR, releasing it in its store before the official version was introduced. Any user of Windows Mixed Reality or HoloLens can install it to run any OpenXR-based app. Continue reading Companies Support the Khronos Group’s OpenXR Standard

Ad Execs Wrestle Over Objectionable Content, Privacy Laws

At this year’s Cannes Lions International Festival of Creativity, attendees aired their concerns about online data privacy and brand safety. The latter has been highlighted over the last years as advertisements have appeared next to objectionable content on Facebook, Google’s YouTube and other digital platforms. McDonald’s, Clorox, Nestlé, Epic Games and AT&T are among the advertisers that froze ads due to this ongoing problem. Some attendees asked for federal privacy regulations to protect consumers and avert state-by-state legislation. Continue reading Ad Execs Wrestle Over Objectionable Content, Privacy Laws

Epic Opens Digital Store with Favorable Split for Publishers

For 10+ years, video game developers have given up 30 percent of their revenue from digital stores run by Apple, Google, Microsoft, Sony and Valve, which also take a percentage of in-game purchases via a revenue-sharing model that has become the industry standard. Now, Epic Games founder/chief executive Tim Sweeney, whose company put out the immensely popular “Fortnite,” opened a digital store that collects only 12 percent of sales. Sensor Tower reports that an average of $114.5 million was spent between the combined top game publishers in Android and Apple stores last quarter. Continue reading Epic Opens Digital Store with Favorable Split for Publishers

Game Engines Are Becoming Vital Tool for Many Industries

Game engines are now being used by different industries for their ability to create realistic images and manipulate them in 3D. Epic Games with its Unreal Engine and Unity Technologies both enjoy a revenue stream from licensing their game engines, which also power popular games from “Fortnite” to “Pokémon Go.” Designers and engineers combine game engines with virtual reality headsets to build products and other assets in an environment they find helps them be more creative and quicker to solve problems. Continue reading Game Engines Are Becoming Vital Tool for Many Industries

Microsoft Promotes HoloLens 2 at Annual Build Conference

Microsoft’s Build developer conference got off to a bit of a rocky start on Monday. During the keynote, meant to demonstrate how the HoloLens 2 augmented reality headset could recreate the Apollo 11 moon landing in mixed reality, the presenters ran into technical difficulties. Microsoft partnered with Epic Games and Industrial Light & Magic chief creative officer John Knoll for the ambitious demo that worked well during earlier rehearsals. Despite the tech glitches during the live presentation, the HoloLens 2 remains an impressive device. A recording of the demo, captured as intended during rehearsals, is available on YouTube.

Continue reading Microsoft Promotes HoloLens 2 at Annual Build Conference

Epic Takes on Steam, Plans to Gift 500 Magic Leap Glasses

Epic Games has just made Steam an offer that’s hard to refuse: that it would “retreat from exclusives” if Steam “committed to a permanent 88 percent revenue share for all developers and publishers.” Since Epic opened its own store with that revenue share model in late 2018, a long list of high profile game developers left Steam to debut new titles with Epic. The company also partnered with Magic Leap to award 500 Magic Leap One glasses — normally priced at $2,295 — to developers working in augmented reality. Continue reading Epic Takes on Steam, Plans to Gift 500 Magic Leap Glasses

Game Execs on Real-Time Engines for Film & TV Production

Over 150 million people are playing video games in the U.S., according to the Entertainment Software Association, and by mid-2018, games brought in more revenue than movies and music combined. So it’s no surprise that there is an increasing amount of cross-pollination between games and movies. At NAB 2019, 30 Ninjas partner Lewis Smithingham moderated a conversation among a group of game executives on the evolution of game engines and how they are becoming a more common tool for today’s film and television production. Continue reading Game Execs on Real-Time Engines for Film & TV Production

Snapchat Now Competing in the Multiplayer Gaming Arena

Snap Inc. announced yesterday that its popular Snapchat app now features multiplayer games, starting with “Bitmoji Party” and five other titles. The move is an effort to compete in a new social space dominated by “Fortnite” in which real-time, multiplayer games also serve as online communities. Snap plans to work with game developers such as Zynga and ZeptoLab. The combination of gaming and social networking is on the rise. According to Epic Games, its “Fortnite” had 250 million players as of March, while Netflix recently suggested that it competes with “Fortnite” more than HBO. Continue reading Snapchat Now Competing in the Multiplayer Gaming Arena

Microsoft Rolls Out Additional Plans to Combat Patent Trolls

Microsoft revealed plans to expand its Azure IP Advantage patent troll defense program by offering its customers building Azure-compatible IoT services with access to a library of 10,000 patents that can help protect them from IP lawsuits, especially related to cloud computing. The tech giant also announced that it is contributing some 500 patents to the non-profit LOT Network, founded in 2014, which provides patents from a growing number of member companies and additional sources to help protect startups against patent trolls. Continue reading Microsoft Rolls Out Additional Plans to Combat Patent Trolls

Epic Games Demos Digital Human and Offers SDK, Grants

At the Game Developers Conference in San Francisco, Epic Games demonstrated “Troll,” featuring digital humans built with Unreal Engine by studios Goodbye Kansas, Deep Forest Films, and 3Lateral. The scenes created in “Troll” use high-level real-time lighting and animation effects. Epic also announced it is providing its Epic Online Services software development kit (SDK), originally built for “Fortnite,” to game developers for free. Additionally, the company announced $100 million in grants to anyone working to “enhance 3D graphics and inspire creativity.” Continue reading Epic Games Demos Digital Human and Offers SDK, Grants

Amazon’s Gaming Clout Grows in Era of Multiplayer Games

Amazon is evolving into an indispensable player in the games industry, with AWS providing a cloud-based digital infrastructure for live streaming. Last year, Epic Games went “all in” for AWS, allowing its massively popular game “Fortnite” to achieve global scale. Amazon Game Tech, the company’s services collection that helps game studios get on their feet, has been a mainstay for companies like Square Enix and Zynga. Amazon also owns the game platform Twitch and has developed its own game engine, Lumberyard. Continue reading Amazon’s Gaming Clout Grows in Era of Multiplayer Games

Nvidia Demos New Products at Deep Learning & AI Confab

Nvidia made a number of compelling announcements at this week’s GPU Technology Conference (GTC 2019) in San Jose, California. The company unveiled its GauGAN AI image creator that uses generative adversarial networks (GANs) to turn sketches into nearly photorealistic images. As part of its cloud pursuits, the company unveiled its latest RTX server configuration that is designed for Hollywood studios and those who want to create visual content quickly (each server pod can support up to 1,280 GPUs). Nvidia also announced partnerships with 3D software makers including Adobe, Autodesk and Unity to integrate Nvidia’s RTX ray-tracing platform. Continue reading Nvidia Demos New Products at Deep Learning & AI Confab

Microsoft Closer to Consumer AR, Streaming Games Service

Magic Leap and Apple are the two technology companies currently at the forefront of augmented reality, but, behind the scenes, Microsoft has also been working on AR for years. It’s easy to discount Microsoft, since its HoloLens AR headset is squarely aimed at the enterprise sector. But the company also has its sights set on the consumer market. In addition, Microsoft has started to leak details about its upcoming Project xCloud cloud-based game streaming system. Project xCloud will enter beta testing this year. Continue reading Microsoft Closer to Consumer AR, Streaming Games Service

YouTube Disables Comments For Videos That Include Kids

After major brands including AT&T, Disney, Epic Games and Nestlé suspended their regular ad spending on YouTube, the popular video platform has made a move to temporarily disable comment sections on most video channels that feature children 13 and younger as well as teenagers that may risk “attracting predatory behavior.” The concern was that advertising was sometimes positioned along videos with minors that included predatory remarks in the comments sections. A few select channels will have comment sections that remain enabled, but will require monitoring for safety. Continue reading YouTube Disables Comments For Videos That Include Kids

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