Centris Study Shows Blu-ray Player and HDTV Penetration on the Rise

  • According to Centris Research, one in four U.S. homes had a Blu-ray player in Q4 of 2011, an increase of 47 percent from the previous year.
  • DVD player ownership also showed gains, increasing to 91 percent of households, a 4 percent increase over 2010. And DVR household penetration rose 4 percent during the time period, to 38 percent.
  • The Centris report, which was based on 2,000 monthly survey respondents, also found that HDTV penetration grew 6 percent to 63 percent, and “high-definition TV service from multichannel video program distributors increased 11 percent to 42 percent of households,” reports Home Media Magazine.
  • “It is the Blu-ray market that continues to drive packaged media sales and generate higher margins for studios than standard DVD, disc rentals, transactional video-on-demand and electronic sellthrough,” explains the article. “The format also is a foundation in Hollywood’s effort to launch cloud-based digital locker UltraViolet.”

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