TechCrunch analyzes the future of content suggesting that it will be free (ad-supported), shorter, and promotional.
Consumers are demanding free content and they’re also increasingly impatient, watching only the first 30-60 seconds of YouTube videos, which is a strong motivator for producers to cut their content length.
New York venture capitalist Fred Wilson suggests in his piece “The Future of Media” that producers consider the following four steps: “Microchunk it — Reduce the content to its simplest form; Free it — Put it out there without walls around it or strings on it; Syndicate it — Let anyone take it and run with it; and Monetize it — Put the monetization and tracking systems into the microchunk.”
The article says scale comes from distribution and monetization. “Content was an art. Today it’s a science as well. It will always be about Influence and Authority,” explains TechCrunch.
With some 48 million tablets and e-readers sold last year, book publishers are being forced to become multimedia companies whose e-books can include audio, video and interactive elements.
Standards and formats can vary from books with audio and video for the iPad to so-called “enhanced e-books.”
Young adult (YA) fiction caters to teens who are already involved with text messages, Facebook and blogs. YA literature crosses film, TV and social media to create multimedia storytelling.
One publisher envisions books as social experiences. Another released a book that allows the story to be told in different ways. “Last fall, for example, indie publisher Folded Word released author Mel Bosworth’s ‘Freight’ as an e-book that electronically built on the choose-your-own-adventure format, creating a narrative that could be told in more than one way (‘Chopsticks’ incorporates a similar feature),” reports Wired.
HarperMedia is looking for opportunities where publishers and studios can work together to create both print and screen versions.
New York City is preparing to upgrade its mostly unused payphones with 32-inch touchscreens, which will “offer a quick connection to 311 for requesting info and filing complaints, as well as interactive guides to the neighborhood,” explains Engadget.
Presently, the payphones are essentially useless to a society filled with smartphones, but soon the booths will transform into a mechanism for gathering restaurant suggestions or locating local landmarks.
The organization City24x7 is providing 250 of the new touchscreen devices free of charge as part of its pilot program.
“If all goes well, the company and the city will split revenue generated from ad sales following an expanded roll out,” explains the post. The touchscreens are expected to be available in May.
The newly released Nokia Lumia 900 smartphone is already topping the charts on Amazon’s cellphone bestseller list.
Both the black and blue models of the Lumia 900 (ranked 1 and 2, respectively) are currently outselling the Droid Razr Maxx and Galaxy Nexus.
According to CNET, Nokia and Microsoft have a lot riding on this phone: “Microsoft is looking for the Lumia 900 to break Windows Phone into the mainstream, while Nokia sees its phone as a way to get into in the U.S. market.”
AT&T has also promised to bring out the big guns with its launch campaign of the new phone.
“Amazon, of course, only makes up a small percentage of total sales — AT&T still sells most of its phones directly to customers through its stores and Web site,” adds the post. “And the Lumia 900 is a brand new phone, likely generating more attention than phones that have been out for a few months.”
Nearly 90 percent of tablet owners watched TV and used their devices simultaneously at least once a month in Q4 2011, according to a new report from Nielsen.
The data suggests that 45 percent used tablets while watching TV on a daily basis, and 26 percent did so several times a day.
Smartphone use is also on the rise while watching television. “Only 14 percent of U.S. smartphone owners never used their phone while watching TV, while 41 percent had their smartphone in hand while viewing TV,” reports Broadcasting & Cable. “About 86 percent used their smartphone and TV at the same time at least one a month.”
“The numbers provide new support for efforts by broadcasters, cable channels and multichannel providers to provide second screen apps or synch apps that can enhance the viewing experience of live TV,” suggests the article.
Netflix has created its own political action committee called FLIXPAC.
The company has been increasing its lobbying presence in Washington and sees the PAC as a logical next step.
Netflix is especially interested in video privacy laws, which have kept it from integrating with social network Facebook.
According to the company statement on its objective: “PACs are commonplace for companies that lead a big, growing market and Netflix is no exception. Our PAC is a way for our employees to support candidates that understand our business and technology. It was not set up for the purpose of supporting SOPA or PIPA. Instead, Netflix has engaged on other issues including network neutrality, bandwidth caps, usage based billing and reforming the Video Privacy Protection Act.”
“Reminder: Netflix has been particularly vocal about the VPPA since last summer,” reports Peter Kafka for AllThingsD. “Last year it boosted its political spending significantly in an effort to change that law.”
Netflix is updating its Xbox 360 application this week, “the biggest update to arrive since the integration of Kinect gestures and voice control back in December of last year,” suggests TechCrunch.
According to the post, “the most notable changes involve improvements to Facebook sharing in select markets and single sign-on support using your Xbox LIVE credentials,” meaning users can sign in with their personal logins on devices other than their own.
Netflix has also improved Facebook integration for international users, allowing them to see what friends have watched and rated on Netflix.
TechCrunch adds that “unfortunately, these social features are not available in the U.S. at this time due to legal issues surrounding the 1988 Video Privacy Protection Act, which prevents users’ movie rental activity from being shared.”
Additional updates include: improvements to the Skip Forward and Skip Back buttons, a zoom for enlarging letterbox to full screen, and enhanced contrast for more vivid colors.
The acquisition news is not even a day old and there are already some Instagram users who are quite upset with its sale to Facebook.
Instagram was becoming a social network in its own right, serving as more than just a photo-sharing app to some of its users. Many had signed up with Instagram as an alternative to Facebook, which they did not trust.
“One of my favorite Instagramers, Elise Marie, shared a black screen in protest of the deal,” writes Om Malik for GigaOM. “There is a #instablack hash-tag that has been created to protest the deal. Clicking on #facebook on the service exposes one to even more photos expressing disappointment.”
Malik republished a 2005 post by Robert Young, originally written about MySpace, that explains the emotions involved with such a change. The post opens with the following: “There’s a certain level of what (for the lack of a better phrase) I will refer to as cognitive dissonance when you run a business based on community. And that’s that you quickly realize that the members of the community feel strongly that the service belongs to them, and the control that you, the corporation, think you have is actually, in large part, an illusion.”
“What Robert said in 2005 is even more valid today, except that instead of large media owners, the disruptors and social media platforms are finding themselves at a weird sport — the tail is wagging the dog,” concludes Malik.
This month’s NAB Show (April 14-19, Las Vegas) promises to feature the latest in 3D technology products and trends, according to Chris Brown, NAB’s executive VP, conventions and business operations.
James Cameron and Vince Pace, for example, will share their insights in a session entitled “The Secrets of Making 3D Profitable.”
“Cameron and Pace will reveal the strategy behind 5D productions, including the ESPN Winter X Games where 35 rigs were used to accomplish the largest 5D production in history. Attendees will see how the 5D methodology enables broadcasters to increase revenue by integrating 3D into their existing 2D business model,” writes Brown in Post Magazine.
“Independent voices will be heard in 3D filmmaking,” adds Brown. “As previously out-of-reach equipment and techniques permeate the marketplace, watch for up and coming creators to push beyond the expected and into new territory.”
Among the planned 3D offerings at this year’s show: a number of glasses-free 3D HDTVs (including 4K models) will be on display; the first U.S. demo of a 200-inch, glasses-free projection system will be featured at the show’s International Research Park; an April 15 session on “Higher Frame Rate 3D,” which promises a cinema-like experience; and discussions of the tech requirements for over-the-air broadcast 3D (one component of the half-day engineering conference).
Screenvision is hoping that the new Screenfanz mobile app will draw movie viewers to the theater early for 20 minutes of ads and interactive games.
The pre-show, called The Limelight, will feature commercials, trivia and prizes.
With the app, movie fans “can watch trailers, search for showtimes, check in at the theater and earn points toward free movie tickets and concession snacks,” reports The New York Times. “They can also use the app to play interactive games during the Limelight preshow.”
Screenvision ran a pilot test of 640 viewers featuring ads from FedEx, Nestlé, Allstate and Purina. The company reported that more than 75 percent of the viewers indicated they would “definitely” or “likely” arrive at the theater early for the pre-show and use the app.
“In today’s fragmented, short-attention-span media universe, commercial-friendly environments are an endangered species,” says Travis Reid, chief executive of Screenvision. “Our new pre-show brings together the immersive power of advertising on the silver screen with rich mobile interactivity, a marriage that will transform consumer engagement in the theater environment.”
YouTube co-founders Chad Hurley and Steve Chen have been working on a new magazine app through their parent company, AVOS. The duo quietly launched a landing page for “Zeen” just before the weekend.
According to Zeen’s new Facebook page: “Hello world! You’ll soon be able to discover and create beautiful magazines with us. Secure your username now at http://zeen.com/.”
“Zeen will be a service allowing users to upload third-party content onto personalized ‘magazines,'” reports Digital Trends. “We’d like to think of it as a cross between Paper.li and Pinterest.”
Digital Trends draws its speculation from information discovered on Zeen’s Privacy Policy page: “First, there is a policy that explicitly informs users of adding content onto the site including ‘links, images, videos, text, sound, comments, notes or tags,’ which will be publicly viewable by users. Second, the policy hints at its intent to use third-party content uploaded on the platform for monetization purposes, possibly like the advertising model current search engines use today.”
“Of course we’re just speculating what is to come, but The Next Web intends to question Chad Hurley when he speaks at The Next Web Conference later this month,” explains the post. “Knowing this, and that Zeen has talked to Martin Bryant on Twitter, we can bet that the official announcement of Zeen’s existence will come at the conference, so stay tuned.”
Microsoft teamed with Nokia in 2011 to challenge Apple’s iPhone and Google’s Android operating system. The companies are hoping that the Lumia 900, which launched yesterday in the U.S., will be the first major step toward their goal.
“But the hundreds of thousands of apps that run on Apple and Android devices will not work on phones like the Lumia 900 that use Microsoft’s Windows Phone software,” reports The New York Times. “And many developers are reluctant to funnel time and money into an app for what is still a small and unproved market. So Microsoft has come up with incentives, like plying developers with free phones and the promise of prime spots in its app store and in Windows Phone advertising.”
Microsoft is even financing the development of Windows Phone versions of successful apps. “The tactic underscores the strong positions of Google and Apple, neither of which have to pay developers to make apps,” explains the article.
Foursquare, for example, is having its Windows Phone app development paid for by Microsoft.
Microsoft currently has 70,000 apps available, including Netflix, YouTube, the Weather Channel and Amazon Kindle. However, Apple has more than 600,000 and Android close to 400,000. “Analysts say that Microsoft does not need a million apps to appeal to phone buyers — just the ones that are so popular and mainstream that they feel like features of the phone itself,” NYT reports.
A report from Experian Hitwise found that March was a good month for Google+. The new social network that has been criticized as being a ghost town, experienced 27 percent growth last month and had a total of 61 million visits.
The report comes shortly after Google CEO Larry Page claimed that Google+ now has 100 million active users, although he didn’t specify how he defines “active.”
This is good news for Google after an earlier report from comScore saw that Facebook usage dwarfed that of Google+, where users spent an average of 3.3 minutes in January compared with Facebook’s average of 7.5 hours.
“Google, which took issue with that data, asserted that 50 million users access ‘Google+-enhanced’ products daily and that 100 million do so once per month. However, ‘Google+-enhanced’ includes YouTube, Google Play and the company’s homepage,” Mashable reports.
While apps may cost only a few dollars and many are free, users are increasingly required to “pay” with personal information. This can include email addresses, current location, work history, birthdays — even sexual preferences, and religious and political affiliations. Moreover, some apps require users to disclose the personal information of their friends as well.
App developers are compiling large databases of user information to be used by advertisers, app makers and other unspecified users — which are often not disclosed.
While Facebook requires apps to ask for permission before accessing personal information, that does not always happen. And Facebook does not always enforce their own privacy rules.
Interestingly, apps that frequently ask for permission are disregarded by users as they get increasingly accustomed to the alerts.
“Up until a few years ago, such vast and easily accessible repositories of personal information were all but nonexistent. Their advent is driving a profound debate over the definition of privacy in an era when most people now carry information-transmitting devices with them all the time,” reports the Wall Street Journal.
Twitter is suing five different Web tools and providers that allegedly help spammers flood their network.
The suits are clearly aimed to send a message that spamming via Twitter will not be tolerated as it is clearly stated in The Twitter Rules.
Defendants in the suit include TweetAttacks, TweetAdder, TweetBuddy, James Lucero of justinlover.info and Garland Harris of troption.com.
“Twitter now has more than 140 million active users, and we continue to grow at a record pace,” Twitter said in a statement. “As our reach expands, we become a more attractive target for spammers. Even though spam is a small fraction of the content you can find on Twitter, we know just how distracting it can be.”
“Taking legal action sends a clear message to all would-be spammers that there are serious and costly consequences to violating our Rules with their annoying and potentially malicious activity,” explains the statement.
Twitter is not the first social network to take legal action against spammers. Facebook and Google have filed similar suits in recent years.