AOL is making its foray into the TV sphere with a new Web channel that aims to go beyond being just a YouTube clone with its six new original programs produced by some top entertainment names.
“Yesterday the company launched a new video site called AOL On Network, which will bring all of the company’s video offerings (Huffington Post, TechCrunch, Engadget, AOL.com, and others) under one umbrella,” VentureBeat reports.
“The video content will play across 14 content channels, including food, business, entertainment, style, tech, travel, and health,” explains the post. “The AOL On Network will reach an audience of 57 million U.S. consumers on a variety of Internet-connected devices, according to a comScore report of video viewing behavior for March 2012.”
The site will offer “320,000 high-quality, short-form videos created by over 1,000 third-party publishers as well as AOL,” according to the post.
While AOL remains among the top 10 most popular sites for video content online, “the biggest factor in that success is in delivering video content that people actually want to see — meaning people don’t mind sitting through a few commercials or pre-roll ads during a video,” comments VentureBeat.
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