Apple exceeded expectations when it announced its second quarter numbers on Tuesday, nearly doubling profits from one year ago.
Blame it all on the iPad. The company sold 11.8 million of its tablets during the second quarter.
Apple’s chief executive Tim Cook gave the situation this perspective: “Just two years after we shipped the initial iPad, we sold 67 million. It took us 24 years to sell that many Macs, and five years for that many iPods, and over three years for that many iPhones.”
The tablet market is growing fast and Apple faces little serious competition in the area. “It faces competition from Amazon, Barnes & Noble and Sony in the subsegment of people who want to use the device primarily to read e-books,” explains The New York Times.
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