At the Fortune Brainstorm Tech conference in Aspen last week, panels addressed the future of entertainment.
“Neil Smit, president of Comcast Cable and Anne Sweeney, president of Disney/ABC Television Group talked about how the two organizations agree on a strategy for ‘TV Everywhere,’ letting Comcast subscribers receive Disney content on any device,” reports PC Magazine. “Most interestingly, it is a ten-year deal, even though technology may change a lot over that time.”
Smit pointed out that Comcast is working to make identification and authentication easier for consumers.
“As TV is now available on more platforms, the ratings have gone down but overall TV-watching is up,” explains the article. “Including video on demand does change how the content is viewed and this is impacting scheduling, Sweeney said.”
NBA commissioner David Stern and Turner Broadcasting CEO Phil Kent discussed how live sports and social media are evolving.
“Social media has been a big part of fan engagement for the NBA, Stern said. The personalities in the league have led to enormous interest and social media has given the opportunity for the community to be more interactive.”
Stern said that the NBA retains the rights to its games, but that in general, social media involving fan videos on YouTube is still great for the game. Kent added that anything driving fan engagement leads to increased viewership.
In a related Brainstorm Tech post from Fortune, Jason Hirschhorn, CEO of ReDEF Group, moderates a panel on TV Everywhere and the future of video across multiple platforms. The 58-minute video features Courtney Holt of Maker Studios, Alan Patricof of Greycroft Partners, David Rhodes of CBS News, Eric Solomon of Nielsen and Anthony Wood of Roku.
At the Fortune Brainstorm Tech conference in Aspen last week, panels addressed the future of entertainment.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.