BI Intelligence Report Predicts Tablet Sales to Reach 400 Million by 2016
By emeadows
August 29, 2012
August 29, 2012
- Nearly 100 million tablets were sold in 2011. That’s a big number, especially considering the tablet craze only began with the launch of the first iPad two years ago.
- “Tablets and smartphones will not completely displace PCs. But they will quickly overwhelm them in terms of unit sales,” suggests Business Insider, adding that “when, where, how and to what degree this occurs will have tremendous implications across many businesses and industries.”
- According to a report from BI Intelligence, it’s estimated that tablet sales will reach 400 million units by 2016. The report offers four reasons:
- 1) “The average sales price of tablets are falling.” Even the all-powerful iPad’s price has dropped 11 percent since its launch in 2011. This drop has much to do with the introduction of the mini tablet by Amazon and the likely appearance of more such devices soon.
- 2) “Increased penetration in existing markets. Increased adoption will be driven by falling prices and the tablet market’s subsumption of the e-reader market, which sold more than 20 million devices in 2011,” writes Business Insider.
- 3) “Tablets are disruptive.” Tablets are far better for media consumption than any PC and are cheaper alternatives for consumers.
- 4) “Multiple emerging markets are ripe for tablet disruption.” The report notes that “tablets have only started making their way into the enterprise — a hardware market that will top $420 billion this year.” It mentions education as another opportunity, noting that “U.S. K-12 schools spent about $5.5 billion on textbooks in 2010, and college students spend hundreds of dollars per semester on textbooks they’ll only use once.”
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