New Apple CEO: Inside the Mind and Philosophy of Tim Cook

  • Apple’s new CEO Tim Cook hosted his first iPhone event since taking over the company reigns in August. The Hollywood Reporter provides some interesting insight into Cook’s personality and work ethic.
  • Cook has been with Apple since 1998. Until taking over for Steve Jobs as CEO, he expertly handled company logistics and operations, serving as Mr. Inside to Jobs’ Mr. Outside, suggest the article.
  • His 18-hour workdays are legendary, even amongst Apple employees. “Cook probably gets his stamina from being a fitness buff and is said to be a fan of cyclist Lance Armstrong,” comments THR.
  • Cook is said to be more personable than Jobs was in the position of CEO, taking more time to respond cordially and even with a tone of friendliness to customer emails.
  • Under Jobs, Apple didn’t have a corporate policy matching employees’ charitable donations, but Cook changed that and now Apple will match employee donations dollar-for-dollar up to $10,000.

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