Apple Advises Developers to Stop Using Mobile Software Identifier

  • The Wall Street Journal reports that “Apple is advising software developers to stop using a feature in software for its iPhones and iPads that has been linked to privacy concerns, a move that would also take away a widely used tool for tracking users and their behavior.”
  • Developers have been using a unique identifier for each device (known as UDID or Unique Device Identifier) to gather personal data about users, but the company has requested that developers not use the UDID with a new version of the operating system expected in coming weeks.
  • “The company set no specific deadline for the change,” reports WSJ. “But it stated on a website for developers that the feature ‘has been superseded and may become unsupported in the future.'”
  • Although privacy advocates reportedly embrace the change, it could potentially create “widespread repercussions for apps, advertising networks, social game networks, analytics firms and others because it removes a way for them to easily offer their services.”
  • Developers say that alternative solutions are being discussed privately (due to non-disclosure agreements with Apple).

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