AMC Plans to Feature New Ad-Supported Streaming Services

AMC Networks revealed it plans to offer ad-supported versions of all of its streaming services for the 2024-2025 upfront market, as it makes a broader play to provide brands a pathway into each of the company’s video platforms. Concurrent to opening the networks to ads, the company will be offering consumers cost effective bundling options around those niche services in lieu of an umbrella AMC+ plan. AMC is rolling out the changes this week at the 2024-25 Upfronts in New York, where it is also emphasizing an increased horror content quotient.

“AMC in late 2023 launched an ad-supported edition of its flagship AMC+ streaming venue, which comprises offerings from Shudder, Sundance Now and IFC Films Unlimited,” writes Variety. “Now it wants to offer plans tied to those individual hubs, as well as other services.”

“Subscribers to those services outside the bundle have not previously had the option of a lower-priced version with sponsored breaks,” explains Deadline.

As part of the new menu of options, standalone ad-supported versions are being added for channels including Acorn TV, ALLBLK, HIDIVE, IFC Films Unlimited, Shudder, and Sundance Now. The company also has several free ad-supported streaming TV (FAST) offerings.

The changes reflect AMC’s attempt to leverage content and adtech to reverse a revenue slide, writes Next TV. The company is optimizing its Audience Plus advanced insights and data-targeting platform, which reaches an estimated 91 million homes “you could actually transact across,” said Evan Adlman, AMC Networks EVP of commercial sales and revenue operations.

AMC enters TV’s upfront season with “linear ratings in decline and ad demand muted for several quarters owing to economic unrest and changes in how Madison Avenue outlays its dollars for media,” Variety reports, contextualizing that these are the same challenges facing many of its larger competitors.

To counter that, the company is also “developing a suite of content series that are designed to welcome sponsorship and integrations.”

No Comments Yet

You can be the first to comment!

Leave a comment

You must be logged in to post a comment.