Adobe has released its free Content Authenticity web app in beta. The app is designed to help protect creators’ work and allows them to embed a request that generative AI models don’t use their work for training. Users can apply tags for up to 50 images at once. In addition to applying tags, users can customize and inspect Adobe Content Credentials using the the Adobe Content Authenticity browser extension for Google Chrome. The information is invisible until the inspection tool is opened and can include links to a creator’s social media account, website or other identifying attributes.

The Verge says the app can “also track the editing history of images” and provides “tamper-resistant metadata to be embedded into images and photographs to help identify who owns them.”

Adobe announced the technology in October as an extension of its Content Credentials attribution system, officially unveiling it last week at Adobe MAX 2025 London.

The Verge reports Adobe has partnered with LinkedIn to “allow creators to authenticate their identity via LinkedIn verification,” noting that the creative powerhouse worked with Twitter, now known as X, as a founding member of its Content Authenticity Initiative in 2019 “before withdrawing from the partnership and transforming its verification system into a paid subscription reward under Elon Musk’s ownership.”

“Adobe, which is used by creatives who work across many artistic mediums, has invested so heavily in providing people with ways to retain ownership of their work even when it’s been published online for the whole world to access,” explains CNET. “Any creative work we put online is more at risk than ever — not just from straightforward theft, but from being used to train the AI that increasingly dominates our world.”

Adobe emphasizes in a blog post that it has “heard consistently in our conversations with creators that they struggle to secure proper attribution for their work online,” and has endeavored to provide them “a reliable way to verify their identities and receive credit for what they produce” to help them retain control of their work.

An Adobe Creative Cloud post about the public beta of the Content Authenticity app explains how Content Credentials can be applied. The process, Adobe says, “is like signing your work. It indicates to viewers the relationship between you and your content,” while Adobe’s Inspect tool allows others to view the information about a selected file or screenshot.