By
Paula ParisiJune 18, 2025
A little over a year since the beta release of its conversational AI search and discovery tool, Cineverse is making cineSearch commercially available to business customers. The Los Angeles startup says its AI-powered framework “solves” the content-hunt quandary for digital networks and streaming services, finding programming across all streaming platforms. Cineverse is making cineSearch available for commercial licensing to OEMs and streaming platforms via the company’s own sales team and through Google Cloud Marketplace. CineSearch was developed using Google’s AI ecosystem — specifically Vertex AI platform and the Gemini 2.0 Pro model. Continue reading CineSearch Is a New AI Discovery Tool for Streaming Content
By
Paula ParisiMay 28, 2025
Salesforce has entered into a definitive agreement to acquire AI-powered cloud data management Informatica for $8 billion. The move will boost Salesforce’s presence in the enterprise space, combining two large, established software firms. Salesforce says the move will enhance its ability to deliver agentic AI via “Informatica’s rich data catalog, data integration, governance, quality and privacy, metadata management, and Master Data Management (MDM) services.” Informatica will help the Salesforce platform establish “a unified architecture for agentic AI — enabling AI agents to operate safely, responsibly, and at scale across the modern enterprise,” according to Salesforce. Continue reading Salesforce Agrees to Buy Data Firm Informatica for $8 Billion
By
Paula ParisiMay 15, 2025
TikTok AI Alive is a new image-to-video feature that can add sequential expression to selfies and add progressive hues to sunsets. Accessible through the platform’s Story Camera, AI Alive uses intelligent editing tools that give anyone, regardless of experience, “the ability to transform static images into captivating, short-form videos enhanced with movement, atmospheric and creative effects.” TikTok says it is prioritizing safety and transparency by adding a label to AI Alive stories, which will also have C2PA metadata embedded, traveling with the content even when it’s downloaded and shared elsewhere. Continue reading TikTok Offering ‘AI Alive’ Image-to-Video Generator in Stories
By
Paula ParisiApril 29, 2025
Adobe has released its free Content Authenticity web app in beta. The app is designed to help protect creators’ work and allows them to embed a request that generative AI models don’t use their work for training. Users can apply tags for up to 50 images at once. In addition to applying tags, users can customize and inspect Adobe Content Credentials using the the Adobe Content Authenticity browser extension for Google Chrome. The information is invisible until the inspection tool is opened and can include links to a creator’s social media account, website or other identifying attributes. Continue reading Adobe Launches Its Content Authenticity App in Public Beta
By
Paula ParisiMarch 12, 2025
Popular social media platform Pinterest is now labeling generative AI content. The app, which earned a reputation as fertile ground for design inspiration related to hand-crafted goods and human artistry, has recently been plagued by an onslaught of “AI slop,” something its regular users have been complaining of on Reddit and to Pinterest directly. The GenAI content was often used to redirect people to spammy sites, according to a recent report. Pinterest’s labeling news coincides with an earnings report of $1.15 billion in Q4 revenue, marking an 18 percent increase year-over-year. Continue reading Pinterest AI Labeling Policy Unveiled as Q4 Earnings Top $1B
By
Paula ParisiFebruary 26, 2025
Comcast Technology Solutions is launching MediaExpress, which aims to make it easier for content owners to get distribution on premium VOD tiers. MediaExpress offers program suppliers a pipeline to leading broadcast, streaming, social and digital platforms. It provides “a single ingest point for videos, metadata and supporting files, facilitating title management and distribution for both long form and short form video with CTS handling certified delivery,” according to Comcast. It also allows library holders to streamline “VOD distribution and monetization efforts across subscription VOD (SVOD), advertising VOD (AVOD), transactional VOD (TVOD) or FAST partners.” Continue reading Comcast MediaExpress Will Distribute Premium VOD Content
By
Paula ParisiFebruary 5, 2025
Cloudflare is making it easier to assess the authenticity of online images by adopting the Content Credentials system advanced by Adobe and embraced by many others. Images hosted using Cloudflare now integrate Content Credentials, ensuring metadata remains intact. The platform tracks ownership and subsequent modifications, including whether artificial intelligence was used to edit the images. With touchpoints to an estimated 20 percent of Internet traffic, connectivity firm Cloudflare substantively expands the reach of the Content Authenticity Initiative (CAI), founded in 2019. Continue reading Cloudflare Joins CAI, Adds C2PA Image Authenticity Protocol
6P Color, the color science technology company that innovated the multi-primary color system, recently pivoted its focus to provide color management tools for display manufacturers to reproduce colors the way they are intended at the source. The new C-suite leadership brought in four months ago is transitioning the company to this new direction. During CES, the ETC team met with 6P Color CTO Matthew Brantley; Board Member Steven Poster, ASC; and Lead Product Manager Kennen Dietz. They explained their tech could deliver immediate improvements by addressing the shortcoming in current displays of not fully representing the color space of an image source in the displays’ native gamuts. Continue reading CES: 6P Color Pivots to Provide New Color Management Tools
By
Paula ParisiDecember 18, 2024
Twelve Labs has raised $30 million in funding for its efforts to train video-analyzing models. The San Francisco-based company has received strategic investments from notable enterprise infrastructure providers Databricks and SK Telecom as well as Snowflake Ventures and HubSpot Ventures. Twelve Labs targets customers using video across a variety of fields including media and entertainment, professional sports leagues, content creators and business users. The funding coincides with the release of Twelve Labs’ new video foundation model, Marengo 2.7, which applies a multi-vector approach to video understanding. Continue reading Twelve Labs Creating AI That Can Search and Analyze Video
By
Rob ScottNovember 7, 2024
Comcast Technology Solutions (CTS) announced the availability of its next-gen Cloud TV platform designed for global broadcasters and video service providers. Cloud TV provides companies with a system for delivering a multi-platform TV experience across broadcast and OTT via the cloud. The company promises a streamlined experience that will help broadcasters, content owners and distributors “limit costs, reduce duplicative efforts, and monetize more effectively.” In addition to tools for transcoding, content processing, distribution, and managing metadata, Cloud TV also addresses areas such as advertising, subscriptions and analytics. Continue reading Comcast Announces Its Next-Generation Cloud TV Platform
By
Paula ParisiOctober 22, 2024
YouTube has added new features to its apps for mobile, Web and TV, including expanded controls for playback speeds, badges, a miniplayer redesign, and the ability to create collaborative playlists. The company is also debuting an authenticity tool. By affixing a “captured with a camera” label, creators can indicate their work is shot with an actual camera, with unaltered visual and audio. Among the general platform improvements that YouTube implements annually, users can now share playlists via link or QR code, and create custom thumbnails for those lists, either by uploading an image or generating one with AI. Continue reading YouTube Expands Features and Adds an Authentication Tool
By
Paula ParisiOctober 10, 2024
Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI
By
Paula ParisiSeptember 12, 2024
Canon’s new EOS C80 is a professional full-frame 6K cinema camera designed for filmmakers that require a compact yet full-featured device. It is the company’s first cinema model with an RF mount. It also has a back-illuminated, stacked CMOS image sensor with triple-base ISO, which Canon says delivers “stunning imagery in a wide range of lighting conditions.” Base ISOs of 800, 3200 and 12,800 allow for full dynamic range. New to the EOS C line is 12G-SDI output, while Canon’s latest Dual Pixel CMOS Autofocus — Dual Pixel AF II — has been added. The C80 also lets users choose from different autofocus frame sizes. Continue reading Canon EOS C80 Offers Full-Frame 6K Recording for Pro Video
By
Paula ParisiSeptember 9, 2024
Gracenote, the Nielsen content solutions division, has launched Gracenote Watch Prompts, an AI-powered dataset that equips global video platforms and services with programming facts intended to help influence consumer viewing behavior. Designed to be paired with user preference and consumption data, the new Watch Prompts aim at delivering personalized film and TV promotion, resulting in increased tune-in. According to Nielsen, 74 percent of U.S. consumers last year either didn’t know or only had a vague idea as to what they wanted to watch when starting a streaming session, “meaning a large majority are making on-the-fly viewing decisions.” Continue reading Gracenote Watch Prompts Aim to Help Streaming TV Viewers
By
Paula ParisiAugust 28, 2024
Adobe, OpenAI and Microsoft are among the major firms backing a California bill that would require tech companies to label AI-generated content with watermarks embedded in the metadata. Such data is easily accessible via browser for material circulated on the Internet, and the initiative would likely involve a campaign to educate the general public on how to find it. The proposed law encompasses video and audio as well as images. The three companies currently supporting the bill initially opposed it, using terms like “unworkable” and “overly burdensome.” Continue reading Bill Mandating GenAI Watermarks Gains Support in California