The annual iTunes Festival kicked off Friday in England, streaming select performances live in HD to iPads and iPhones for those who downloaded the free app.
The event is scheduled for 31 consecutive nights at the Roundhouse in London.
Paul Simon was the first artist to take the stage. Additional headliners include Coldplay, Linkin Park, My Chemical Romance, Foo Fighters, Jimmy Eat World, Moby and more.
Apple funds the event by recording the live sets and selling them exclusively on iTunes.
Wired suggests an alternative business model: “But it makes me wish more festival organizers would do this the other way around — free recordings of the gigs you paid to see at festivals. Or perhaps a handful of free tracks to choose from an entire festival’s lineup, with the complete collection put on sale. There’s no better live recording than one created during the night you attended.”
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