Netflix added 4.4 million subscribers for the third quarter, beating by 20 percent its forecast of 3.5 million. The company attributed the strong performance of new hits including “Squid Game.” Netflix now boasts a total paid global subscriber base of 213.6 million. Last year, Netflix added only 2.2 million memberships in the third quarter, underperforming expectations. South Korean export “Squid Game,” a dystopian 9-episode drama series, debuted on Netflix in September, becoming a global phenomenon. TikTok videos of people replicating the games went viral, while retailers began stocking show-themed Halloween costumes. Continue reading ‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

Kid-safe technology startup SuperAwesome is introducing an alternative to YouTube’s embedded video player intended for publishers of children’s content. The new offering — which joins the SuperAwesome platform of “kidtech” tools created for areas such as advertising, authentication, parental controls and social engagement — provides brands with a viable video player alternative as privacy issues dominate the spotlight. According to the company, the player does not collect data on kids and adheres to COPPA and GDPR. Continue reading SuperAwesome Rolls Out Kid-Safe Embeddable Video Player