NBCUniversal is hoping to kickstart NextGen TV by rolling out a more personalized, hyperlocal viewing experience using ATSC 3.0 in four owned and operated stations in New York, Los Angeles, Philadelphia and Miami. The new service features extra video content and, for advertisers, hyper-targeted buy-in opportunities, dynamic ad-insertions and improved “real-time” audience measurement, the company said at the NAB Show in Las Vegas. NBCU says there are plans to expand NextGen outreach to additional NBC and Telemundo stations in the months ahead, and it will likely feature in NBC’s Paris Olympics summer telecast. Continue reading NBCUniversal Rolls Out NextGen ATSC 3.0 TV in Four Markets

A group of filmmakers led by Jason Reitman has purchased the 93-year-old Village Theatre in Westwood, an architectural gem that currently boasts one of the largest screens in Los Angeles. Originally opened as the Fox Westwood Village in 1931 and operated since 2010 by the Regency Theatres group, the structure’s unusual combination of Spanish Mission and Art Deco design earned it a Los Angeles Historic-Cultural Monument designation in 1988. After it was put on the market last year, Reitman gathered more than three dozen backers, including Steven Spielberg, Judd Apatow, J.J. Abrams, Christopher Nolan, Alejandro González Iñárritu and Alexander Payne. Continue reading Filmmakers Purchase the Historic Village Theatre in Westwood

TikTok is testing a feature designed to make all posts shoppable as it goes all-in on creating what the company hopes will be a multi-billion-dollar U.S. e-commerce business. The new technology uses machine learning to identify objects in a video then prompts viewers to “find similar items on TikTok Shop” using links and in-app search. The ByteDance-owned social platform is also reportedly planning to launch multiple live-streaming studios in cities including Los Angeles where creators can go to stream shopping-themed content. The facilities are expected to be able to host multiple studios servicing dozens of creators per day. Continue reading TikTok Tests a Feature That Tags Videos with Shopping Details

After raising $30 million from investors and generating $5.4 million selling NFTs on marketplace OpenSea, Los Angeles-based entertainment firm Impact Theory LLC has agreed to pay the Securities and Exchange Commission a $6 million settlement in what has been reported as the SEC’s first NFT enforcement action. Impact Theory was accused of selling “unregistered asset securities in the form of purported non-fungible tokens.” Purported, because the SEC claims the NFTs “sold to investors were investment contracts and therefore securities” and as such, are required by law to be registered. Continue reading SEC Treats NFTs as Unregistered Securities, Fines Company

Having survived global theater closures due to COVID-19, a Chapter 11 bankruptcy and a change in ownership, MoviePass is back. Informally known as MoviePass 2.0, the company has launched a website for MoviePass Beta that says it is “launching to the public summer 2023.” The resurrection of MoviePass appears well-timed to take advantage of pent-up demand for the moviegoing experience. An August 2022 waitlist, opened for only five days, experienced volume sufficient to crash the server. Prospective subscribers are told to sign up for email advisories of further availability. Continue reading MoviePass Beta Preps for Summer Launch with Limited Tests

There are people here in Las Vegas and it’s beginning to look a lot like CES again. A little sticker that says “I was at CES 2022” reminds us that only a hearty few made last year’s trip. As anticipation builds for the Thursday, January 5 opening of the CES exhibits, CTA’s vice president of research Steve Koenig kicked off the pre-show media briefings with his take on “Tech Trends to Watch.” Artificial intelligence, Web 3.0, digital health and augmented reality predictively top his list with a distinctive side note: Watch how enterprise — business at scale — innovates on top of recent tech innovations. Continue reading CES: Steve Koenig Reveals This Year’s Tech Trends to Watch

Amazon Studios has officially opened its 34,000-square-foot virtual production stage in Culver City, California. On hand for the Monday ribbon-cutting ceremony was director Reginald Hudlin, whose Eddie Murphy-starrer “Candy Cane Lane” will be the first feature to shoot there. Once the set for films including “It’s a Wonderful Life” and “RoboCop,” Stage 15 has undergone a transformation from its original 1940 configuration, now housing a wall of more than 3,000 LED panels as well as 100 motion capture cameras in what is LA’s largest virtual production stage. Continue reading Amazon Opens Stage 15: New LA Virtual Production Facility

A group of 26 Taylor Swift fans have filed a lawsuit against Ticketmaster, alleging anticompetitive conduct and fraud after a glitch resulted in the ticketing service canceling sales to Swift’s “Eras” tour, leaving thousands of fans — some of whom waited four to eight hours in ticket queues last month — “empty-handed and unhappy,” according to The New York Times. Their outcry resulted in not only a 33-page complaint filed in California Superior Court in Los Angeles, but also Congressional demands to unwind the 2010 merger of Ticketmaster and Live Nation. Swift’s 52-show Eras tour is scheduled to begin in March. Continue reading Taylor Swift Fans File Class Action Suit Against Ticketmaster

As part of the upcoming Infinity Festival 2022 — “where Hollywood meets Silicon Valley” — production and tech experts will gather for a special one-day workshop covering numerous elements of on-set virtual production. The event, slated for 10:00 AM to 2:00 PM on November 5 at Goya Studios in Los Angeles, will showcase an LED volume for hands-on demos related to the virtual art department, on-set operations, and shooting and directing. The workshop is presented by Nvidia and Z by HP in association with ETC@USC. It is produced by Erik Weaver of ETC and co-hosted by Rick Champagne of Nvidia. Visit Infinity Festival for tickets and more info (use code Weaver25 for a 25 percent discount). Continue reading Industry Experts to Convene for Virtual Production Workshop

Netflix, which said it lost almost one million subscribers in Q2, has been aggressively cutting costs, implementing a variety of measures that range from scaling back its real estate footprint to trimming cloud computing. While the streaming giant says the cuts have not significantly impacted content spending, it has laid off more than 400 employees in 2022 and has begun hiring more junior staff, according to reports. Macroeconomic trends have made belt-tightening common across the industry, but at Netflix it stands in stark contrast to years of explosive growth and free spending. Continue reading Netflix Cutting Costs in Areas Such as Cloud, Staffing, Perks

Lyft Media is the new business unit under which the ride hailing company is consolidating its advertising sales activities. More than two years since Lyft acquired Halo Cars Inc., manufacturer of car-top digital monitors, it is renewing its focus on generating ad revenue. In-car tablets that show advertisements in addition to letting riders track routes, control music and tip and rate their drivers are being testing in Los Angeles and by year’s end will be in 25 percent of Lyft vehicles there and in Washington D.C., Chicago and San Francisco. Continue reading Lyft Media Aims to Expand Multi-Platform Digital Ad Presence

Intellectual property protection is leveraging the power of AI using search. MarqVision is a firm built around monitoring e-commerce and general content platforms policing IP rights, with particular attention to blockchain and NFTs. The Los Angeles-based startup has raised $20 million in Series A funding to further its goal of detecting counterfeits and having them removed from points of online distribution and sale. Originally incubated at Y Combinator, MarqVision has put together a client base that spans from luxury brands LVMH, Ralph Lauren and Baccarat to the more populist Pokémon. Continue reading MarqVision Raises $20 Million to Help Monitor and Protect IP

Netflix has licensed “Squid Game” rights to location-based game destination Immersive Gamebox, which will launch an interactive — and safe — version of the deadly competition, at U.S. locations including Manhattan, Dallas, Salt Lake City and San Jose, as well as overseas sites in the UK and Germany. Fans who purchase a ticket for $24.99 to $39.99 (£20.62 to £32.98) can participate in all six challenges from the show using 3D motion tracking visors and touchscreens placed around the room. Players that don’t “survive” will lose “lives,” while winners “earn money in the piggy bank,” though not actual cash.  Continue reading Immersive Gamebox Pacts with Netflix for IRL ‘Squid Game’

Meta Platforms’ revenue dropped 1 percent in the second quarter, totaling $28.8 billion, just missing Wall Street’s expectation. It was the first year-over-year revenue drop since the company went public 10 years ago. Meta logged $6.69 billion in Q2 profit, down 36 percent over the same period in 2021. Costs increased by 22 percent, largely due to ongoing heavy investment in the metaverse, where the company’s ambitions took a hit Wednesday when the Federal Trade Commission filed a lawsuit to prevent Meta from buying Los Angeles-based virtual reality firm Within. Continue reading Profits Down as FTC Sues Meta to Block Purchase of Within

HALOSTAGE is presenting an open forum and series of tech demonstrations over five days at The Henson Soundstage on The Jim Henson Company Lot in Los Angeles. The free event, slated for June 27-July 1, will feature virtual production LED stages with curved cinematic boards designed for in-camera visual effects (ICVFX). HALOSTAGE will offer in-depth presentations and hands-on shooting for all production departments. For studios and producers, demos will illustrate how mobile stages enable flexible setups and help eliminate investment risks. For the detailed program and to register, visit the HALOSTAGE event site. You can also check out the HALOSTAGE Invite PDF. Continue reading Forum to Demo Next-Gen Virtual Production Stage for ICVFX