Entertainment Meets Technology at CES 2018: Discount Code

The Consumer Technology Association is expecting more than 4,000 companies to showcase exciting new products, services and technologies at CES 2018 next month in Las Vegas. Our audience should be particularly interested in C Space at CES, which examines “disruptive trends and how they are going to change the future of brand marketing and entertainment.” For those interested in attending CES January 9-12, CTA is offering the ETCentric community free Exhibits Plus passes. Use the discount code ETC2018 when registering (offer expires 12/22). Continue reading Entertainment Meets Technology at CES 2018: Discount Code

ETCentric Begins CES Coverage with Advance Sector Reports

ETC@USC’s coverage of CES 2018 (formerly the International Consumer Electronics Show) is underway as ETCentric begins its series of preview stories. Between now and the start of CES on January 9 in Las Vegas, our team will explore emerging trends and technologies with a focus on how these innovations may impact or influence media and entertainment. Even with more than 3,900 companies filling 2.5 million square feet with new products, services and technologies that span every industry, we’ve identified three broad segments that will help us organize our coverage: Input, Throughput and Output. Continue reading ETCentric Begins CES Coverage with Advance Sector Reports

SingularityNET: Where Artificial Intelligence Meets Blockchain

Two things you may be tired of hearing about by now: AI and blockchain. However, we would be remiss if we didn’t mention a unique and ambitious project marrying the two to challenge the power of the giants of the AI Age. SingularityNET is a blockchain-powered “Internet of AI” where AI and machine learning applications can be created, combined, and “rented” to solve problems as part of a decentralized marketplace powered by blockchain. This blog post from one of the founders of SingularityNET digs deeper, but it’s a BYOGS (“bring your own grain of salt”) kind of party. Continue reading SingularityNET: Where Artificial Intelligence Meets Blockchain

Registration Discount for Engadget’s Alternate Realities Event

The rise of AR, VR and AI present new mediums for artists and storytellers to push boundaries and make us reconsider our preconceived notions of reality. On November 14 in Los Angeles, The Engadget Experience: Alternate Realities invites you to witness firsthand — through immersive installations, in-depth interviews, and screenings — today’s creative pioneers living at the intersection of art and technology. The all-day event will feature a collection of compelling talks, panels, artist spotlights and a closing reception. Visit Engadget for a complete list of presentations and to order your tickets online. The ETCentric community can get 50 percent off General Admission tickets by using promo code ETCCENTER50. Continue reading Registration Discount for Engadget’s Alternate Realities Event

‘The Engadget Experience: Alternate Realities’ Slated for LA

The rise of augmented reality, virtual reality and artificial intelligence present new mediums for artists and storytellers to push boundaries and make us reconsider our preconceived notions of reality. On November 14 in Los Angeles, The Engadget Experience: Alternate Realities invites you to witness firsthand — through immersive installations, in-depth interviews, and screenings — today’s creative pioneers living at the intersection of art and technology. The all-day event, to be held at The Theatre at Ace Hotel, will feature a collection of compelling talks, panels, artist spotlights and a closing reception. Visit Engadget for a complete list of presentations and to order your tickets online. Continue reading ‘The Engadget Experience: Alternate Realities’ Slated for LA

‘The Engadget Experience: Alternate Realities’ Slated for LA

The rise of augmented reality, virtual reality and artificial intelligence present new mediums for artists and storytellers to push boundaries and make us reconsider our preconceived notions of reality. On November 14 in Los Angeles, The Engadget Experience: Alternate Realities invites you to witness firsthand — through immersive installations, in-depth interviews, and screenings — today’s creative pioneers living at the intersection of art and technology. The all-day event, to be held at The Theatre at Ace Hotel, will feature a collection of compelling talks, panels, artist spotlights and a closing reception. Visit Engadget for a complete list of presentations and to order your tickets online. Continue reading ‘The Engadget Experience: Alternate Realities’ Slated for LA

Addressing the Myths That Impact Creation of VR Standards

In VentureBeat, The Khronos Group president Neil Trevett and Sensics CEO Yuval Boger list four myths that are standing in the way of VR standards and more rapid market growth — “Myth 1: It’s too early for standards,” “Myth 2: Standards stifle innovation,” “Myth 3: Consumers won’t be impacted” and “Myth 4: There are too many cooks developing standards.” Trevett and Boger counter all four and note that The Khronos Group and IEEE are leading efforts to develop VR standards. The ETC’s VR/AR Initiative program lead, Phil Lelyveld, says that despite outreach efforts to the creative community by those organizations, active contributors are predominantly hardware and tool developers and technologists. Continue reading Addressing the Myths That Impact Creation of VR Standards

In Response to Elon Musk and His Concerns About AI Safety

Elon Musk, Bill Gates and Stephen Hawking are among those that have raised concerns regarding our pursuit of artificial intelligence, while Musk has recently gone so far to suggest that AI presents “more risk than North Korea” and should be regulated, like “everything (cars, planes, food, drugs, etc.) that’s a danger to the public.” Our colleague Yves Bergquist, director of ETC’s Data & Analytics Project, published a compelling rebuttal on Medium this week, in which he clearly defines “narrow AI” and “artificial general intelligence” in order to provide additional context regarding the evolution of AI applications and their numerous possibilities. Continue reading In Response to Elon Musk and His Concerns About AI Safety

Sony Expands Scope of VR Innovation Program This Summer

The ETC@USC helped Sony Pictures Entertainment and Sony Music Entertainment establish their summer 2016 VR Innovation Program. Over the course of 10 weeks, 14 USC student associates pitched, rapid-prototyped, and delivered seven proof-of-concept projects of interest to Sony executives. The students worked under the supervision of Sony execs and two advisors from the USC faculty. Sony generously supplied a presentation deck describing the program’s goals and process for distribution by the ETC. Building on their positive experience, Sony is currently running a 2017 summer program with the scope expanded to include AR and live action narrative VR. Continue reading Sony Expands Scope of VR Innovation Program This Summer

Spencer Stephens Honored With ETC Tech Leadership Award

The Entertainment Technology Center at the University of Southern California held its 2017 Studio Technology Leaders Dinner at NeueHouse in Hollywood. Sponsored by Western Digital, HGST and Equinix, the event honored former Sony Pictures CTO Spencer Stephens with the Bob Lambert Technology Leadership Award. The evening featured a panel of studio execs discussing new directions in film production, and a screening of “Wonder Buffalo,” the third R&D short produced under the auspices of ETC@USC’s Project Cloud to explore and test next-generation production processes.  Continue reading Spencer Stephens Honored With ETC Tech Leadership Award

Augmented World Expo: ETC Presents the Dark Side of AR

The ETC@USC’s Phil Lelyveld gave a presentation on the dark side of AR at Augmented World Expo in Santa Clara on Friday. His goal was to raise awareness of some fundamental issues now, before there is resistance to change from established AR and VR business models. Phil began by describing how the AR and VR landscape is integrally linked to the Internet of Things (it feeds data to the AR/VR experience), artificial intelligence (it will shape the end-user experience and avatar behavior), and to a lesser degree, robotics (the relatable face of the AI). Continue reading Augmented World Expo: ETC Presents the Dark Side of AR

Students Discuss Their Media Habits at ETC Member Meeting

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

Continue reading Students Discuss Their Media Habits at ETC Member Meeting

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