Third-party developers are concerned after Michael Sippey, Twitter VP of product, posted a brief company blog entry that offered general insight into Twitter’s new direction and noted stricter guidelines that may impact how outside developers will be allowed to use the popular data stream.
As outsiders worry what limitations will be established, “…nearly all have overlooked the section of Sippey’s post which holds the key to Twitter’s future: Cards,” reports AllThingsD. “Twitter’s new Cards technology allows third-party developers to create richer, more compelling — and, above all, visually consistent — content inside of Twitter itself.”
“With the addition of a few lines of code, publishers, brands and developers can create better tweets showcasing their content inside of the Twitter stream,” explains the article, suggesting improvements will attract more eyes to brands and traffic to publishers.
Sippey’s blog post also highlighted consistency as a major concern for the microblogging site. Unfortunately, Cards may have issues with standardization.
Developers are expected to make the media-rich tweets look the same across all official Twitter clients (Web, mobile and apps). Adding to that, the new technology won’t appear the same for non-official third-party clients, spelling danger for those services.
Only major publishers, brands and media apps will have access to Cards at the start, but any developer can apply for use. Twitter’s distancing of third-party developers could end up being bad for Twitter, according to the article.
“Twitter cards are an important step toward where we are heading with our platform, which involves creating new opportunities to build engaging experiences into Twitter. That is, we want developers to be able to build applications that run within Tweets,” wrote Sippey.
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