Miramax opened Day 2 of the ETC vNAB Cloud Conference with a keynote presentation on the 4-fold revenue increase and other lessons realized from their implementation of a robust SaaS media asset management system (MAMS). The video is now available on the ETCenterVideos Channel on YouTube along with today’s other releases: a presentation from Aframe on the use of cloud-based, self-service workflows for broadcast MAMS and a detailed case study by Digital Film Tree on “Luna,” a short film produced by Universal and ETC designed to examine current cloud workflows and prototype benefits of cloud centralization. vNAB, recorded at YouTube Space LA on March 2, 3 & 4, is an extension of the Media Management in the Cloud Conference scheduled for NAB April 14-15.