Twitter Restricts Access to API, Looks for More Control Over Content
By emeadows
August 30, 2012
August 30, 2012
- As evidenced by two recent events, Twitter is in the midst of changing “from being a kind of real-time information utility to being a global media entity,” which has led “the company to restrict access to its API, in order to control as much of the content flowing through its network as possible,” according to GigaOM.
- In the first event, “the company abruptly yanked Tumblr’s ability to connect to Twitter’s friend-finder API, and in the second it bragged about how positive its recent partnership with NBC was around the Summer Olympics,” notes the post.
- Tumblr was disappointed by the move, which wrote in a statement: “To our dismay, Twitter has restricted our users’ ability to ‘Find Twitter Friends’ on Tumblr. Given our history of embracing their platform, this is especially upsetting. Our syndication feature is responsible for hundreds of millions of tweets, and we eagerly enabled Twitter Cards across 70 million blogs and 30 billion posts as one of Twitter’s first partners… We are truly disappointed by Twitter’s decision.”
- The future is unclear for Twitter, suggests GigaOM, and only time will tell its fate.
- “The only question that remains is whether enough users want Twitter to become that kind of media entity, with all the controls and restrictions and advertising messages that come with it. It’s possible that — as some have argued — the third-party developers who are complaining about their treatment by the company are no longer relevant… or Twitter may have miscalculated badly, and sealed its fate as yet another media entity scrambling to promote its ads to a declining user base, just as MySpace did,” explains the post.
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