October 9, 2015
Brand consultancy Interbrand recently released its annual Best Global Brands report and, not surprisingly, tech companies continue their worldwide dominance. Apple and Google topped Interbrand’s list for the third year running. “The study, which is in its 16th year, assigns dollar values and ranks to what it deems the top 100 global brands, based on company performance,” explains Quartz. The analysis considers “financial performance, influence on consumer behavior, and staying power relative to peers.” Microsoft was ranked number 4, IBM number 5, Amazon number 10 and Intel number 14. Cisco took the number 15 spot and Facebook was ranked 23rd.