Walmart, which bought video-on-demand service Vudu eight years ago, just inked a partnership with MGM to license family-friendly content. Vudu’s monthly viewer numbers lag behind Netflix and Hulu, the latter controlled by Disney, Comcast, 21st Century Fox and AT&T. Although media outlets reported that Walmart intends to launch a subscription-based streaming video service, sources inside Walmart reveal that Walmart is not doing so, but still hopes to improve its VOD business and target viewers outside big cities. Continue reading Walmart to License MGM Content for its Vudu VOD Service

Retail giant Walmart announced the launch of its free, ad-supported streaming video service called Vudu Movies On Us, which offers thousands of titles available for 1080p HD streaming, and supports Dolby Digital sound when available. Vudu has been selling and renting movies and TV shows for almost 10 years. The new service, however, will not feature new releases or current series. Instead, it will focus on older blockbusters and classics. Vudu considered developing a subscription VOD service, but opted for the ad-supported model since the majority of Walmart customers expressed interest in free or discounted video services. Continue reading Walmart Debuts Free, Ad-Supported Video Streaming Service