Niantic, the mobile games company famous for the “Pokémon GO” augmented reality venture has yet to duplicate the success of that 2016 mega-hit. “Harry Potter: Wizards Unite” and “Pikmin Bloom” fell short, and last June Niantic laid off nearly 90 people, about 8 percent of its staff. The company, which was incubated by Google, has a lot riding on “NBA All-World,” its latest bid for AR virality on Android and iOS. The game releases globally this week. The concept is brand-to-boots: hoop enthusiasts are invited to play one-on-one or enjoy team time with their NBA favorites. Continue reading NBA Collaboration with Niantic Could Be AR Game Changer

With the rise of new headsets promising unique augmented and virtual reality experiences, many are anxiously awaiting the first killer product, while others are wondering how we will produce the compelling content — movies, games and other experiences — that will make the technology worthwhile to the public. ARKAMYS is a company that specializes in automotive audio, but at CES this year it is demonstrating how its tech can be used to create a 360-degree experience in which the user steps inside another’s perspective. Continue reading ARKAMYS Demonstrates 360-Degree Audio-Visual Experience

This past year, Mozilla announced plans to develop a website that could support virtual reality. In June, it released an update with an experimental design for Firefox and the Oculus Rift. And earlier this week, to help celebrate Firefox’s 10th anniversary, Mozilla launched MozVR.com, a site featuring virtual demos, website blueprints, source code and guided tutorials to propel the growth of VR online. For now, the experience is only possible with the support of Firefox’s VR-enabled feature and an Oculus Rift headset. Continue reading Mozilla Launches First of its Kind Native VR Web Experience