New York Times’ New Algorithm Improves Recommendation Engine

The New York Times is in the process of tweaking its recommendation engine by integrating two previously used models. The Recommended for You section of NYT provides suggested content from over 300 articles, blog posts and interactive stories that are published every day. By personalizing the content that appears on apps and the website, readers are directed to stories that have the greatest interest and relevancy to them. NYT described its efforts to rebuild the engine for maximum efficiency and accuracy. Continue reading New York Times’ New Algorithm Improves Recommendation Engine

Google Fiber Tracking System Has Potential for Targeted Ads

Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads