Lyft Media is the new business unit under which the ride hailing company is consolidating its advertising sales activities. More than two years since Lyft acquired Halo Cars Inc., manufacturer of car-top digital monitors, it is renewing its focus on generating ad revenue. In-car tablets that show advertisements in addition to letting riders track routes, control music and tip and rate their drivers are being testing in Los Angeles and by year’s end will be in 25 percent of Lyft vehicles there and in Washington D.C., Chicago and San Francisco. Continue reading Lyft Media Aims to Expand Multi-Platform Digital Ad Presence

Amazon just debuted new Alexa features including one that simplifies coordinating multiple voice assistants on a single device using Agent Transfers (AT) and Amazon’s Universal Device Commands (UDC). Using UDCs, Alexa will be able to act on instructions; for instance, saying “Hey Sonos, turn up the volume” to get results for devices with Sonos Voice Control. ATs enable Alexa to transfer requests it can’t unilaterally fulfill — like “Place an order on Uber Eats” — to other assistants that can. Amazon outlined its AT and UDC plans in a white paper on design recommendations for the Voice Interoperability Initiative (VII). Continue reading Amazon’s New Alexa Developer Tools Target Interoperability

Seattle’s City Council has unanimously passed the “Pay Up” bill, designed to improve working conditions and compensation for on-demand gig workers, increasing wages and mileage reimbursement for the region’s app-based labor pool. Beginning in 2023, apps including DoorDash, Grubhub and Uber Eats will be required to pay delivery drivers per-minute and per-mile rates, with the clock ticking the minute the drivers accept an order. Pay Up is the first step in Seattle’s ongoing effort to protect app-based workers, which one councilmember called “one of the fastest growing sectors in our economy.” Continue reading Seattle ‘Pay Up’ Legislation Created to Support Gig Workers

Qualcomm unveiled its Qualcomm Flight RB5 5G platform, with the hopes of speeding up development of commercial, enterprise and industrial drones. The new platform, which is powered by Qualcomm’s QRB5165 processor and builds on the company’s IoT products, enables drones to utilize 5G and artificial intelligence technologies. Low power 5G drones can capture and transmit a lot of data via cameras that it transmits to an operator or over a network. AI enables the drone to determine what data is most valuable. Continue reading Qualcomm Introduces Its Latest Drone Platform with 5G & AI

Since the coronavirus outbreak, Uber’s business slumped between 60 and 70 percent. After saying in February that it expected to generate between $16 billion and $17 billion this year, the company now says it cannot forecast its revenue. D.A. Davidson senior research analyst Tom White said that, with regard to ride-sharing, “the whole country is going to be down 70 to 80 percent.” The coronavirus has also highlighted a crucial labor issue: whether ride-share drivers are considered employees or independent contractors. Continue reading Ride-Sharing Slumps, Leaving Uber and Lyft Drivers in Limbo

Uber demonstrated the transport of a McDonald’s meal via its Uber Elevate A4200 drone with custom-designed delivery box. The drone was set to fly only half a mile away, but the trip was canceled due to a 26-knot breeze. The demo is still noteworthy as a practical application of the technology. Uber isn’t the only company pinning some of its high-tech hopes on drone delivery. Google already has the greenlight from the Federal Aviation Administration (FAA) to make similar unmanned commercial deliveries in Virginia, and Amazon also debuted its drone delivery service. Continue reading Uber Demonstrates Its Drone Delivery Service in San Diego

McDonald’s is buying Dynamic Yield, an Israeli startup decision-logic technology company, for $300+ million with the aim of better personalizing its menus. The technology will let restaurants vary their electronic menu displays depending on the weather, time of day or regional preferences — and suggest meal add-ons. McDonald’s serves about 68 million customers every day, the majority of whom use the drive-thru window. Chief executive Steve Easterbrook has pushed technology to drive sales and lift the company’s profile. Continue reading McDonald’s Uses Machine Learning to Modernize its Menus