Viacom announced the results of a new study last week that examines the relationship between television and related social media habits. The study surveyed 5,000 viewers, ages 13-49 (in the U.S., U.K. Brazil, Germany and Russia) who weekly use at least two or more social media platforms. “When Networks Network: TV Gets Social” uncovered three key areas that lead viewers to engage in TV-related social media: Functional, Communal and Playful. Continue reading Social TV: Viacom Releases Results of Multi-Country Study
Palo Alto-based Boxfish released a new Android version of its second screen TV guide app last week. The Boxfish app, which first launched on iOS in August 2012, monitors conversations in real time based on nearly 1,000 U.S. channels in order to make TV searchable via key topics. The data that is analyzed by Boxfish could potentially one day power consumers’ DVRs and cable boxes. Since last year’s iOS launch, the company has been working to perfect the identification of topics. Continue reading Boxfish CEO Hopes Second Screen App Will Build Better TV