The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects

On Tuesday, Facebook announced that it will now regularly publish blog postings about the algorithm that runs the display of posts on the home screen of its users. This is a reversal for Facebook, as it has previously kept its algorithms secret. This openness is an attempt to improve credibility among its users and businesses. The company is also debuting a new “Story Bumping” feature, which will push missed stories ahead of ones already read. Continue reading Facebook To Open Up on Changes to News Feed Algorithms

A group of app developers, consumer advocates and others are agreeing to test a voluntary code of conduct for data privacy for mobile apps. The code would set requirements for participating developers to release notices regarding whether their apps collect certain types of personal information or share user specific data with third party groups or data resellers. The Obama administration favors consumer privacy laws, but has yet to release additional details. Continue reading Code of Conduct to Disclose What Data Mobile Apps Collect

In its seventh Transparency Report, Google notes that the number of government requests to censor online content continues to grow. Additionally, it has received court orders to remove blog posts criticizing government officials. “From July to December 2012, we received 2,285 government requests to remove 24,179 pieces of content — an increase from the 1,811 requests to remove 18,070 pieces of content that we received during the first half of 2012,” explains Google. Continue reading Google Transparency Report: Increase in Global Requests