Pixelworks Enables Content Owners to Upscale HD/2K to 4K

The advent of 4K TVs presents much the same conundrum that HD did when it arrived: fabulous new display technology but very little content. One solution is to upscale HD and 2K content to 4K, but the result isn’t always ideal. “Generally, any form of scaling creates an adverse effect on the image, even though the 4K display is better,” said Graham Loveridge, Pixelworks SVP of strategic marketing and business development. “That’s because the pixels are being stretched. You’re creating a ramp rather than a sharp transition.” Continue reading Pixelworks Enables Content Owners to Upscale HD/2K to 4K

SMPTE: Industry Executives Discuss the Future of Ultra HDTV

During a panel discussion at the SMPTE conference, execs from Sony, Samsung, HDMI Licensing and NPD DisplaySearch addressed the challenges ahead for what was described as an “exciting” time for “immersive” Ultra HDTV. The panel discussed topics including the current lack of available content and the need to shape a clear message for consumers. While the industry seems divided on a 4K transition, proponents at the conference suggested there would ultimately be consumer demand. Continue reading SMPTE: Industry Executives Discuss the Future of Ultra HDTV