Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

ByteDance is testing TikTok for Artists, a free feature performers can use to manage music and mesh with fans. Aimed at generating exposure and building engagement, the feature also provides analytics — from fan insights to performance metrics and trend reports. The Artists platform is now being tested in Australia, Indonesia, Japan, Korea and New Zealand. Though the U.S. deadline for ByteDance to remove TikTok from Chinese control was extended by 75 days (a second time) from April 5 to June 19, the social media app’s future here is more uncertain than ever. Continue reading ByteDance Tests TikTok for Artists with Its U.S. Fate in Limbo

Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok

The QVC Group has launched TikTok U.S.’s first 24/7 live third-party social shopping stream with a berth on TikTok Shop. The move builds on QVC’s existing presence on TikTok Shop, a tab within the TikTok app where it debuted in August 2024. QVC, which launched in 1986 as the Quality Value Channel, built its business around live cable TV shopping but has seen the sector contract due to cord cutting. QVC Group CEO David Rawlinson is tasked with reinventing the network by engaging younger shoppers through social media. QVC Group is a subsidiary of John Malone’s Liberty Media. Continue reading QVC First with Live 24/7 Branded Shopping Stream on TikTok

Patreon, a subscription platform popular among individual creators and small companies, is expanding beyond boutique service with a network initiative that has inked Wondery and Sony Music Entertainment to podcasting deals. Patreon says podcasting is its largest category, with participants earning more than $472 million from over 6.7 million paid memberships. The figure marked a 35 percent increase from 2023. With more than 100 million total memberships, Patreon says it is “the best place on the Internet for independent podcasters and media networks alike.” The 12-year-old company provides tools for creators to connect directly with fans. Continue reading Patreon Signs Podcasting Deals with Wondery and Sony Music

Search firm Perplexity AI has renewed its push to acquire TikTok, outlining its vision for “Rebuilding TikTok in America.” As ByteDance approaches its extended deadline of April 5 to sell TikTok or see it banned here in the U.S., Oracle and its cohort of investors have emerged the frontrunners. While the three-year-old Perplexity is a longshot — with observers saying it does not have the cash on hand to purchase the social powerhouse — with deep-pocketed investors including Nvidia, Databricks and Amazon founder Jeff Bezos, it likely has access to funding should its offer be accepted. Continue reading Perplexity AI Outlines Pitch to Acquire TikTok, Rebuild for U.S.

TikTok has rolled out a Security Checkup tool designed to help users secure their accounts. Security settings can now be reviewed and updated from a single screen, similar to security dashboards used by Google and Instagram. A step-by-step guide to the new feature encourages users to make their accounts safer by enabling more security features. The social media platform owned by China-based ByteDance is in the final days of a 75-day extension allowing it to continue U.S. operations after Congress deemed it a national security threat and enacted legislation requiring it to be sold or banned by January 15. Continue reading TikTok Adds Security Checkup to Help Users Secure Accounts

Snapchat has introduced AI Video Lenses for those paying $16 per month for its Platinum tier. Powered by Snap’s custom-built generative video model, the initial three releases are a fox that perches on your shoulder, rambunctious racoons and a large bouquet of flowers with a zoom out effect. After selecting an AI Video Lens and applying it to a Snap, the AI video generates in the background, auto-saving save to Memories while users are free to continue messaging and Snapping on the app. The resulting video can be shared with friends or to Stories and Spotlight. Continue reading Snap Launches Generative AI Video Lenses for Platinum Subs

Substack has enabled video publishing directly from within the Substack app. The move is designed to increase user engagement while helping its authors monetize, including with smartphones. Each video post can be formatted to reach subscribers instantly through email, app notifications, or both. “With millions of weekly active users and 1 million posts discovered daily, the Substack app has become the leading driver of subscriber and revenue growth for publishers building sustainable, independent businesses,” the company claims. The Substack network has also become a discovery ecosystem, helping creators find potential subscribers. Continue reading Substack Now Lets Creators Monetize with Video Publishing

Barely two weeks after the launch of its OmniHuman-1 AI model, ByteDance has released Goku, a new artificial intelligence designed to create photorealistic video featuring humanoid actors. Goku uses text prompts to create among other things, realistic product videos without the need for human actors. This last is a boon for ByteDance social media unit TikTok. Goku is open source, trained on a large dataset of roughly 36 million video-text pairs and 160 million image-text pairs. Goku’s debut is received as more bad news for OpenAI in the form of added competition, but a positive step for global enterprise. Continue reading ByteDance’s Goku Video Model Is Latest in Chinese AI Streak

Amazon has pulled the plug on Inspire, its TikTok-type, short-form video and photo mobile feed designed to help customers explore and discover new products by browsing various categories. Like TikTok, Inspire used a vertical feed and opportunities to purchase products used by influencers and other customers. The shopping giant is instead referring customers to its shopping chatbot Rufus. Amazon has since November 2023 partnered with Instagram to promote shopping within the app, and also has a deal with Snap, so it still has ties to social shopping. Inspire was launched in December 2022 and expanded to national availability in May of 2023. Continue reading Amazon Replaces Social Shopping Feed with Rufus Chatbot

BuzzFeed is launching a new social media platform that aims to fight the tide of content designed primarily to please AI algorithms. BuzzFeed founder and CEO Jonah Peretti described the upcoming service in a “BF Island Manifesto” blog post that blasts SNARF media, an acronym that stands for Stakes, Novelty, Anger, Retention, Fear. “SNARF is the kind of content that evolves when a platform asks an AI to maximize usage,” Peretti writes. “Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.” The nearly 3,000 word manifesto name-checks TikTok and Facebook. Continue reading BuzzFeed Social Platform to Battle Algorithmic Programming

ByteDance has developed a generative model that can use a single photo to generate photorealistic video of humans in motion. Called OmniHuman-1, the multimodal system supports various visual and audio styles and can generate people doing things like singing, dancing, speaking and moving in a natural fashion. ByteDance says its new technology clears hurdles that hinder existing human-generators — obstacles like short play times and over-reliance on high-quality training data. The diffusion transformer-based OmniHuman addressed those challenges by mixing motion-related conditions into the training phase, a solution ByteDance researchers claim is new. Continue reading ByteDance’s AI Model Can Generate Video from Single Image

Google is batting back against malware and backdoor computer infection by adding VPN app verification at the Google Play Store that includes a badge for trusted downloads. Google has indicated that simply selecting reputable brand-name VPNs (virtual private networks) is no longer an effective way of avoiding trouble, as nefarious actors have found ways to infect legitimate VPN apps with malware. Last month, the Google Managed Defense team warned that malware known as Playfulghost had reportedly infected some popular VPNs, using them to inject malware and remotely control infected devices. Continue reading Google Fights VPN Malware with Play Store Verification Badge

Less than a week after sending tremors through Silicon Valley and across the media landscape with an affordable large language model called DeepSeek-R1, the Chinese AI startup behind that technology has debuted another new product — the multimodal Janus-Pro-7B with an aptitude for image generation. Further mining the vein of efficiency that made R1 impressive to many, Janus-Pro-7B utilizes “a single, unified transformer architecture for processing.” Emphasizing “simplicity, high flexibility and effectiveness,” DeepSeek says Janus Pro is positioned to be a frontrunner among next-generation unified multimodal models. Continue reading DeepSeek Follows Its R1 LLM Debut with Multimodal Janus-Pro