In advance of Amira’s launch at NAB, Arri has sent four prototypes of its new digital camera on tour. One camera is visiting the company’s Burbank facility for early previews and limited testing. The $40,000 shoulder-mount Amira, which uses the same imaging sensor as Arri’s $75,000 Alexa digital cinematography camera, is expected to ship in April. Lighter and smaller than the popular Alexa, the Amira is intended for productions such as documentaries and TV news magazine programs. Continue reading Arri Brings Amira Digital Camera to Burbank for Early Preview

After a year in beta testing, the augmented-reality game “Ingress” is now available to the public for download on Android mobile devices worldwide. The game, which was created by Google through its Niantic Labs internal incubator, hosted 14 worldwide events over the weekend before launching. More than one million people have downloaded “Ingress,” and its creators are looking to expand with advertising and turning it into a platform anyone can use to build their own game. Continue reading Google Goes Public with “Ingress” Augmented Reality Game

Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go

There are only 300 of Valve’s Steam Machine gaming PCs, and they’re being shipped to beta testers. But Valve’s production of the device will end there — this is just a prototype. Third party-manufactured machines will be revealed in January at the next Consumer Electronics Show (CES) in Las Vegas, during which consumers will get more information about Steam’s specs. What we know now is that the device will have high- and low-end models. Continue reading Valve Releases Steam Game Machine Prototypes for Testing

Researchers at Germany’s Fraunhofer Institute are working on a new ebook DRM system called SiDiM that would change individual words of a story in an effort to combat piracy. The system would swap out text to essentially create individualized copies of an ebook that could then be tracked by the original owner. A subsidiary of the German book publisher’s association, interested in possible alternatives to the traditional lock-down approach of DRM, has joined Fraunhofer in its testing. Continue reading Researchers Testing Text-Based DRM System for Ebooks