Hype, a YouTube feature that helps smaller channels break through to wider audiences, uses a point system that lets fans help emerging creators get onto a new ranked leaderboard. Launched as a test last year, Hype is now live in 39 countries, including the U.S., UK, Japan and India. Viewers can take advantage of a free opportunity to “hype” up to three long-form videos per week for creators with from 500 to 500,000 subscribers. Videos receive points for being hyped, with “bonus points” awarded on a sliding scale that benefits smaller creators. Only videos uploaded within the last 7 days are eligible. Continue reading YouTube Boosts Hype Feature to Help Creators Expand Reach

Google has released a free consumer version of the Veo-powered Vids generative video creation and editing tool that debuted in November 2024 as part of the Google Workspace productivity suite, a subscription product starting at $7 per month for individual users. Subscribers will continue to have access to a more full-featured Vids app, which has been updated with AI avatars, image-to-video capability and automatic transcript trimming that removes “filler words and awkward pauses with just a few clicks.” But the free tier provides basic AI-enhanced editing and video creation using templates that casual users will no doubt find helpful. Continue reading Google Releases Free Version of Veo 3-Powered Vids Editor

Google has added new AI features to Google Photos and YouTube Shorts. Having previously introduced generative backgrounds, YouTube Shorts now has a photo-to-video feature, as well as a variety of menu-driven effects accessible via the Shorts camera that aim to advance social media or arts project creativity — things like turning line drawings into watercolors, putting a selfie “underwater” or adding a digital twin. And Google Photos, available on just about every Android phone, now also has the ability to turn stills to video. For now, both rely on the Veo 2 video model rather than Veo 3, launched in May. Continue reading Google Photos, YouTube Shorts Offer New AI Creation Tools

Google is making it easier to access its Gems customizable Gemini chatbots by bringing them to the side panel in Google Workspace apps, including Google Docs, Slides, Sheets, Drive, and Gmail. The task-specific Gems AI assistants are meant to help with common tasks and eliminate what Google calls “repetitive prompting.” Now they’ll be usable without even prompting Gemini to open. While Google offers pre-made Gems, they can also be customized or individually created to meet specific needs. Both custom and templated Gems can be installed in side panels, leveraging capabilities like @-mentioning or accessing files and folders. Continue reading Google Makes Gems Chatbots Available via Workspace Apps

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

Google has launched the beta version of its Gemini-powered Google Vids productivity app, which lets users create work-related video presentations that embed documents, slides, audio recordings and even additional videos into a timeline. Incorporated into Workspace Labs, Google’s AI preview space, Google says invited participants can use Vids to “build a narrative with high quality templates” or “get to a first draft faster.” Access to Google’s royalty-free stock content library and Vids recording studio means a project can be completed “without ever leaving Workspace,” according to the company. Continue reading Gemini Powering Google Vids Multimedia Presentation Builder

To address Gen Z’s ongoing interest in social video content, Pinterest announced it is updating its app so that users will have the ability to create video versions of the more than 10 billion curated boards on Pinterest. The videos can then be shared on popular social platforms such as TikTok and Instagram. Pinterest users have been using manual methods such as screenshots and green screen effects to share their boards on other apps. According to the company — which refers to this as the “mecore” trend — searches for boards labeled “mecore” jumped 255 percent since last year. The updated approach to board sharing is designed to leverage this growing trend. Continue reading Pinterest Introduces the Ability to Convert Boards into Videos

Web-based editing application Canva unveiled a significant makeover this week in Los Angeles at the Canva Create event. Touting “a whole new Canva,” the company shared changes that impact the entire platform, from pricing to tools, templates and user interface. The new editor, designed to make it easier to jump between projects, is “available to the first one million users who discover the secret portal hidden in their Canva homepage, before becoming available to the entire Canva community from August.” The 11-year-old company, which claims 183 million free and paid monthly users, also unveiled an enterprise solution. Continue reading Graphics Productivity Tool Canva Unveils Enterprise Redesign

Global SaaS and website creation platform Wix Ltd. will release an AI Site Generator that allows people to create websites using only natural language artificial intelligence prompts. The generator will include a suite of AI-powered capabilities, many of which Wix is already offering as part of its template-based site-building framework. The package “significantly streamlines the entire website-building, design and management process,” offering automated tools that provide the opportunity for Wix users to “operationalize and grow their businesses with never-before-seen ease,” the company co-founder and CEO Avishai Abrahami said. Continue reading Wix AI Site Generator Builds Websites Using Only AI Prompts

Google is adding a host of new advertising features. The Alphabet-owned company has introduced an asset library that makes it easier to organize and access assets across multiple teams and campaigns, as well as a new video creation tool designed to make it simple for anyone to be able to create YouTube-worthy ads. In addition, the company announced that the Google Ads Creative Studio tool for churning out original ads at scale is out of beta and generally available to all advertisers. The company also debuted a new text-to-voice-over feature. Continue reading Google Launches New Advertising Tools and Creative Studio

Meta Platforms announced new features for Reels on Facebook and Instagram, including the ability to import audio, new templates to assist in video creation, a Suggested Reels feature, the ability to generate short-form Reels directly from Live content, upcoming editing and scheduling tools and more. These updates — in addition to a Sound Sync feature for Facebook Reels and Instagram Reels of up to 90-seconds — should help Meta keep up with ByteDance’s TikTok on the social media front, even as it has one foot planted in the metaverse. Continue reading Meta Takes on TikTok with Updated Video Features for Reels

Apple’s iMovie 3.0 includes new features that make it easier for social users to create edited videos on the iPhone and iPad. Magic Movie will instantly generate videos from user-selected clips and photos, automatically adding transitions, effects and music, while Storyboards offer pre-made templates on which to build. The tools are designed to help “aspiring content creators and moviemakers learn to edit and improve their video storytelling skills,” Apple says, explaining that makers of DIY videos, tutorials, product reviews and the like are the targeted audience. Continue reading iMovie 3.0 Automates Social Video Editing on iPhones, iPads

Google’s in-house incubator Area 120 recently introduced Qaya, a new service that helps creators build their own digital storefronts. Qaya, which was co-created by Area 120 founder-in-residence Nathaniel Naddaff-Hafrey, is designed to help creators monetize their products and services by offering them directly to fans via personalized storefronts that can be integrated with Google Search and Google Shopping. Currently in beta, the Qaya-powered storefronts can host up to 1,000 products each. Google Pay is built into the service, with support for subscriptions, tipping and one-time payments. Qaya also offers sales analytics. Continue reading Google Service Helps Creators Build Personalized Storefronts

Amazon is testing two AI-powered systems as customer support agents, one of which will automatically field customer calls without human intervention and the other which will help human service agents respond more quickly to requests. Amazon applied-science manager Jared Kramer said the AI agents rely on machine learning and refer requests they can’t handle to human agents. Amazon also debuted its cashierless “Go” technology in a large grocery store, in advance of possibly licensing the system to other retailers. Continue reading Amazon Tests AI Customer Support Agents, Opens Go Market

Instagram’s Stories — featuring short, disappearing photos and videos — are now read by 400 million people per day. An app called Unfold, created specifically for Instagram Stories, is growing in popularity. Alfonso Cobo, an architect, created Unfold in March 2017 and the app already has 11 million users. Cobo is also opening a design agency to help brands and companies that need to create compelling content for Stories. Cobo originally created Unfold as an app for designers to use the iPad to create portfolios. Continue reading Unfold, an App for Designing Instagram Stories, Gains Steam