Apple Goes After Enterprise With High-End, Pricier iPad Pro

Apple’s new iPad Pro is the company’s biggest, priciest tablet and the first aimed squarely at enterprise users. The company says it’s pitting the iPad Pro against laptops, not other tablets, but it almost immediately draws comparisons with Microsoft’s Surface, that company’s business-focused tablet. Apple has not typically targeted the enterprise market, but this new focus is driven by the need to bolster revenues in light of declining iPhone revenues. Sales of the iPad have also declined since the 2013 peak of 71 million units. Continue reading Apple Goes After Enterprise With High-End, Pricier iPad Pro

Microsoft Strategy Sees Chaotic Future of Countless Devices

Everyone agrees that the mobile phone is the dominant digital computing device, and likely to remain so for some time to come. But consensus breaks down when it comes to a vision of the device that will take second place in the future. Apple and Google have both created that secondary device — Apple with its iPad and Mac, Google with its Android tablets and Chromebook laptops. Now Microsoft has unveiled its vision of the future… and it’s chaos. The company is planning for a future in which no single device dominates. Continue reading Microsoft Strategy Sees Chaotic Future of Countless Devices

Microsoft Unveils New Devices with Emphasis on Windows 10

During a product unveiling in New York last week, Microsoft introduced new devices including a Surface Book laptop, the company’s latest Surface Pro tablet, big-screen Lumia smartphones that plug into displays for PC capabilities, and a $249 wearable fitness band. The press event also showcased Microsoft’s HoloLens augmented reality headset. While a focus on CE devices represents a shift for the software giant, hardware serves an integral role in a new corporate strategy that revolves around the Windows 10 operating system, designed to run on a variety of different devices. Continue reading Microsoft Unveils New Devices with Emphasis on Windows 10