Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video

Google announced that it is changing its search engine to handle more complex queries. This change has required one of the greatest modifications to the company’s search algorithm since 2000. Google will now focus on comprehending the meanings of searches as well as the relationships of words, as opposed to simply matching keywords. One reason for the change relates to the fact that users are asking longer and more complex questions. Continue reading Google Updates Search Engine to Handle Greater Complexity

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web