Although high-end smartphone makers such as Apple and Samsung usually get the most press, other established companies are attempting to tap into emerging markets by focusing on inexpensive, low-tech versions of their phones. At the annual Mobile World Congress in Barcelona this week, companies including Nokia, Google and BlackBerry displayed phones priced between $100-$200. Other companies are aiming to go even lower, below $100, including China’s ZTE Corp. Continue reading Phone Makers Target Emerging Markets with Low-End Devices

AT&T’s new service, Sponsored Data, allows developers and brands to deliver content — at their cost — to the mobile devices of their customers without eating into individual data plans. UnitedHealth Group, Aquto and Kony were the first three companies to sign up for the service at launch early last week. The telco’s intention is to allow companies to reach their target audience without costing consumers money in cell phone bills, but some say Sponsored Data is bad for the economy. Continue reading AT&T Service Enables Companies to Pay for Consumer Data

AT&T CEO Randall Stephenson, speaking at an investor conference in New York City last week, said wireless operators can no longer afford to subsidize cutomers’ devices in an era when smartphones are upgraded so frequently. With smartphone penetration above 75 percent and soon expected to reach 90 percent, Stephenson suggests that operators need to make greater efforts to get their customers to use more of the network, as opposed to merely getting on the network. Continue reading AT&T CEO: Wireless Carriers Can No Longer Subsidize Phones

Many companies plan to lower costs by encouraging employees to bring their own electronic devices to work. Gartner released a study that predicts the number of workers using mobile apps in the workplace will double by 2015. “BYOD strategies are the most radical change to the economics and the culture of client computing in business in decades,” claims David Willis, VP and analyst at Gartner. “The benefits of BYOD include creating new mobile workforce opportunities, increasing employee satisfaction, and reducing or avoiding costs.” Continue reading BYOD: Companies Encourage Employees to Bring Their Own