Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Continue reading IAB: U.S. Digital Advertising Hit Record $225 Billion Last Year

Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Continue reading Amazon Live FAST Shopping Added to Prime Video, Freevee

The Motion Picture Association is stepping up its anti-piracy efforts to counter the increasingly sophisticated operations of global intellectual property thieves. The gauntlet was laid down by MPA Chairman and CEO Charles Rivkin in an address at CinemaCon 2024, where he said the offenders “aren’t teenagers playing an elaborate prank,” but are “real-life mobsters, organized crime syndicates,” responsible for the loss of more than $1 billion at the domestic box office. Rivkin — formerly U.S. Assistant Secretary of State for economic and business affairs — said he will “work with Congress to enact judicial site-blocking legislation here in the United States.” Continue reading MPA Plans to Enlist Congress in Its Fight Against Movie Piracy

Apple Vision Pro users disappointed by the Netflix webOS experience on the spatial computing wearable can now take advantage of the independently developed Supercut app, designed to enhance the streaming platform on Apple’s new headset, as well as to make Amazon Prime Video work better through a dedicated iPad app port. Created by Christian Privitelli, Supercut delivers the correct aspect ratio for each app, as well as eliminating black bars, and more. It also enables 4K streaming with Dolby Vision and Dolby Atmos. Privitelli is working on a version for streaming platform Plex. Continue reading Supercut Improves Streaming of Netflix, Amazon on Vision Pro

Roku has applied for a patent on technology that is said to be able to display ads over any device plugged into your television. According to reports, the patent application describes a system that interacts with devices connected to TVs via HDMI, which could include everything from cable boxes, DVD or Blu-ray players, game consoles, PCs or other video-streaming devices. The patent, filed by Roku in August 2023, was published three months later, but still hasn’t been granted. The idea is to have even more ways to display ads when consumers aren’t actively streaming content. Roku already does so on its screensaver and home screen. Continue reading Roku Unveils Tech to Show Ads on All TV Connected Devices

AMC Networks revealed it plans to offer ad-supported versions of all of its streaming services for the 2024-2025 upfront market, as it makes a broader play to provide brands a pathway into each of the company’s video platforms. Concurrent to opening the networks to ads, the company will be offering consumers cost effective bundling options around those niche services in lieu of an umbrella AMC+ plan. AMC is rolling out the changes this week at the 2024-25 Upfronts in New York, where it is also emphasizing an increased horror content quotient. Continue reading AMC Plans to Feature New Ad-Supported Streaming Services

Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal

U.S. recorded music revenue grew 8 percent in 2023, to an estimated record high of $17.1 billion at retail. It was the eighth consecutive year of growth, according to the RIAA, which says streaming continued to be the biggest driver, notching new heights of paid subscriptions, robust growth in ad-supported listening, and healthy increased contributions from new platforms. Streaming accounted for 84 percent of retail revenue, at $14.4 billion including from 96.8 million paid subscriptions. On the supply-side, wholesale revenue grew 7 percent to $11 billion, also a record. Continue reading Streaming Drives U.S. Recorded Music to Record $17 Billion

Spotify is launching a test for video-based learning courses in the United Kingdom. Users are invited to test two-free classes before deciding whether to subscribe to a course series, studying topics from DJing to Microsoft Excel. The company has partnered on content with educational tech companies BBC Maestro, PLAYvirtuoso, Skillshare and Thinkific on series averaging $25 to $100 per course (£20 to £80). Topics are organized into four main categories: make music, get creative, learn business and healthy living. Pricing is the same for premium and free members. No word on when the test might expand beyond the UK. Continue reading Spotify Testing Paid Subscription Learning Courses in the UK

A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Continue reading Gen Z, Millennials Prefer Social Videos to Streaming Services

Google is beginning to extend YouTube TV’s multiview functionality to mobile platforms, with iPhones and iPads added in time for March Madness and Android coming in the months ahead. During early access, some users will see an option to simultaneously watch up to four different, though pre-selected, streams in their “Top Picks for You” section. After selecting multiview, viewers will be able to toggle audio and captioning between streams and can jump in and out of a particular game’s full screen view. YouTube TV announced multiview last month “on all devices that support multiview.” Continue reading YouTube TV Begins Offering Multiview for iPhones and iPads

The summer Olympics are coming to a theater near you, courtesy of NBCUniversal and AMC Theatres. NBC will extend daily live coverage of the 2024 Paris Olympics events to 160 AMC locations nationwide, from July 27-August 11. Tickets will be available for purchase through AMC and Fandango this summer. Excluding opening and closing ceremonies, select daytime hours of the NBC network’s coverage will be telecast live to the big screens as they unfold in Paris. A 2024 Paris Olympics promotional trailer will begin running in AMC Theatres beginning March 29. Continue reading NBC Teams with AMC to Bring Live Olympics to the Big Screen

Dish Network’s Sling TV subscription streaming platform has added a feature called Sling Arcade that lets users play games while Sling plays television content in an optional adjacent window. Available only to Sling customers who have Amazon Fire TV or Android TV, it has 10 games at launch that the company describes as “both classics and contemporary favorites,” including “Tetris,” “Wheel of Fortune,” “Poker Online” and “Solitaire Clash.” Sling is offering Arcade free to those with the Sling Freestream FAST service as well as those with paid subscriptions to Sling TV. Continue reading Sling TV Offers Free Games to Subscribers via Arcade Feature

Comscore and YouTube have expanded their partnership by integrating Comscore Campaign Ratings (CCR) with YouTube Shorts and In-Feed inventory, making available a range of additional ad data specific to those outlets, across connected TV, mobile and desktop. In the months ahead, the toolkit will also add measurement of Masthead inventory. YouTube has been connected to CCR for standard video inventory and YouTube TV since Q4 2021. YouTube Shorts is a fast-growing part of the Google-owned video ecosystem, averaging over 70 billion daily views, according to YouTube and Comscore. Continue reading YouTube, Comscore Integrate Campaign Ratings with Shorts

Filmmaker Gary Hustwit and artist Brendan Dawes aspire to change the way audiences experience film. Their startup, Anamorph, has launched with an app that can reassemble different versions of the same film. The app debuted with “Eno,” a Hustwit-directed documentary about the music iconoclast Brian Eno that premiered in January at the Sundance Film Festival, where every “Eno” showing presented the audience with a unique viewing experience. Drawing scenes from a repository of over 500 hours of “Eno” material, the Anamorph app would potentially be able to generate what the company says is billions of different configurations. Continue reading Generative Tech Enables Multiple Versions of the Same Movie