Netflix is expanding its cloud gaming test to the U.S. after initially deploying trials in Canada and the United Kingdom. The streaming game service builds on mobile gaming efforts the company began in 2021 and is now targeting games on connected TV devices and smart TVs, including Roku, Chromecast, Fire TV, and others, with mobile phones serving as game controllers. Netflix has made no secret of its intention to make games a major part of its business, and this next step is being called a bid to take on game giants Sony PlayStation and Microsoft Xbox.
Continue reading Netflix Streaming Game Test Expanding to U.S. TVs and PCs

Netflix, which turns 26 years old this year, is looking to advertising, live events and password sharing crackdowns to power its next growth phase. The company’s 232.5 million global subscriber base makes it the world’s No. 1 paid streaming platform, a position it wants to hold, and expand, as it shifts into an era of new management under co-CEOs Ted Sarandos and Greg Peters. At a virtual presentation at Netflix’s first Upfront Wednesday, Sarandos admitted that “we have a long way to go to build scale in advertising,” but said the company intends to focus on improving that share. Continue reading Netflix Plans for Future Growth Include a Focus on Advertising

Netflix co-CEO Ted Sarandos met with South Korea President Yoon Suk Yeol during the Asian dignitary’s U.S. visit this week, prompting the company to commit a cool $2.5 billion toward the creation of Korean series, films and unscripted shows over the next four years. The amount is twice what Netflix has invested in the Korean market since it began streaming there in 2016. Netflix’s Korean partnership has produced global hits including “Squid Game,” “The Glory” and “Physical: 100.” “We have great confidence that the Korean creative industry will continue to tell great stories,” Sarandos said after meeting with Yoon in Washington, D.C. Continue reading Netflix Planning to Invest $2.5 Billion in South Korean Content

UK-based Immersive Gamebox has been bringing interactive play to venues, first in London and now in the U.S., where the company is currently in about 20 markets including New York, San Jose, Dallas, Denver and Salt Lake City. The goal is to expand to 100 stateside locations by 2025. Teams engage in social play in interactive smart rooms, taking part in adventures based on IP that so far includes about a dozen titles, including “Squid Game” and “Angry Birds.” Players are outfitted with 3D motion-tracking visors and touchscreens, eliminating the need for headsets. Continue reading The Growth of Location-Based Immersive Team Video Games

Netflix has licensed “Squid Game” rights to location-based game destination Immersive Gamebox, which will launch an interactive — and safe — version of the deadly competition, at U.S. locations including Manhattan, Dallas, Salt Lake City and San Jose, as well as overseas sites in the UK and Germany. Fans who purchase a ticket for $24.99 to $39.99 (£20.62 to £32.98) can participate in all six challenges from the show using 3D motion tracking visors and touchscreens placed around the room. Players that don’t “survive” will lose “lives,” while winners “earn money in the piggy bank,” though not actual cash.  Continue reading Immersive Gamebox Pacts with Netflix for IRL ‘Squid Game’

Netflix, which has been struggling to get its financial house in order against headwinds that include a 70 percent stock decline in the first half of 2022, plans to keep expanding in the Asia-Pacific region, where it continues to add subscribers and enjoy growth in line with its 2020 to 2021 performance. The streaming media and production company has laid off 450 employees since its disappointing Q1 report in April, when CFO Spencer Neumann said the company would be “pulling back on some of our spend growth across both content and non-content.”  Continue reading Netflix Targets Asia-Pacific Region to Boost Its Subscriptions

Deepdub, the Tel Aviv-based tech firm specializing in automated language localization using AI, has raised $20 million in Series A funding led by New York-based global venture capital and private equity firm Insight Partners. The two-year-old Israeli company will use the funds to expand its global sales and delivery reach, bolster R&D and other platform enhancements. The investment follows a year of explosive growth for Deepdub, which in December announced a multi-series partnership with First Look Entertainment’s streaming service Topic to dub into English its catalog of international documentary and TV series. Continue reading Insight Partners Leads $20M Series A Funding for Deepdub AI

Spotify has launched a Netflix Hub designed to extend the experience of enjoying one’s favorite streaming films and shows through official soundtracks, playlists, podcasts and  exclusive Spotify content. Spotify explained the evolution of the pre-existing partnership by pointing out that within two weeks of the premiere of Netflix’s “Squid Game,” Spotify listeners “created more than 22,500 unique themed playlists.” The new Hub will include “experiences” like the recent Netflix collaboration on an “enhanced album” for the revisionist Western “The Harder They Fall,” featuring producer Jay-Z in a behind-the-scenes look at the soundtrack. Continue reading Spotify Launches Netflix Hub with Soundtracks and Podcasts

Auto-dubbing, which uses artificial intelligence to translate content into different languages, is a technology on which the global entertainment industry has increasingly come to rely in finding audiences among the planet’s 7.2 billion people, speaking more than 7,000 languages in roughly 200 countries. Companies like Flawless, Deepdub and Papercup use different approaches to offload to computers much of the labor required to fill that distribution pipeline. Another company, Spherex, emphasizes cultural awareness and the need for heightened sensitivity in pursuit of hits that travel across borders. Continue reading AI Is Still a Work in Progress When It Comes to Auto-Dubbing

Netflix has changed its audience measurement system to reflect the total number of hours viewed. The streaming service had previously ranked viewership based on users who watched at least two minutes of a program. The company has also switched to a weekly schedule of releasing viewer data rather than quarterly. The Korean drama “Squid Game” remains Netflix’s No. 1 show of all time, having accrued a massive 1.65 billion hours of viewing in the 28 days following its September 17 premiere. That’s about 2.6 times the viewership of No. 2 “Bridgerton,” with 625 million hours. Continue reading Netflix Updates Measurement Charts to Include Viewing Hours

Netflix added 4.4 million subscribers for the third quarter, beating by 20 percent its forecast of 3.5 million. The company attributed the strong performance of new hits including “Squid Game.” Netflix now boasts a total paid global subscriber base of 213.6 million. Last year, Netflix added only 2.2 million memberships in the third quarter, underperforming expectations. South Korean export “Squid Game,” a dystopian 9-episode drama series, debuted on Netflix in September, becoming a global phenomenon. TikTok videos of people replicating the games went viral, while retailers began stocking show-themed Halloween costumes. Continue reading ‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

Artificial intelligence and machine learning are poised to revolutionize the dubbing process for media content, optimizing it for a more natural effect as part of an emerging movement called “auto-dubbing.” AI has impacted the way U.S. audiences are experiencing the Netflix breakout “Squid Game” and other foreign content, as well as helping U.S. programming play better abroad. Its impact is in its nascency. Soon, replacing rubber-lip syndrome with AI-enhanced visuals that enable language translation at the click of a button may become the industry norm.  Continue reading AI-Powered Auto-Dubbing May Soon Become Industry Norm