Immersive Gamebox Pacts with Netflix for IRL ‘Squid Game’

Netflix has licensed “Squid Game” rights to location-based game destination Immersive Gamebox, which will launch an interactive — and safe — version of the deadly competition, at U.S. locations including Manhattan, Dallas, Salt Lake City and San Jose, as well as overseas sites in the UK and Germany. Fans who purchase a ticket for $24.99 to $39.99 (£20.62 to £32.98) can participate in all six challenges from the show using 3D motion tracking visors and touchscreens placed around the room. Players that don’t “survive” will lose “lives,” while winners “earn money in the piggy bank,” though not actual cash.  Continue reading Immersive Gamebox Pacts with Netflix for IRL ‘Squid Game’

Netflix Targets Asia-Pacific Region to Boost Its Subscriptions

Netflix, which has been struggling to get its financial house in order against headwinds that include a 70 percent stock decline in the first half of 2022, plans to keep expanding in the Asia-Pacific region, where it continues to add subscribers and enjoy growth in line with its 2020 to 2021 performance. The streaming media and production company has laid off 450 employees since its disappointing Q1 report in April, when CFO Spencer Neumann said the company would be “pulling back on some of our spend growth across both content and non-content.”  Continue reading Netflix Targets Asia-Pacific Region to Boost Its Subscriptions

Insight Partners Leads $20M Series A Funding for Deepdub AI

Deepdub, the Tel Aviv-based tech firm specializing in automated language localization using AI, has raised $20 million in Series A funding led by New York-based global venture capital and private equity firm Insight Partners. The two-year-old Israeli company will use the funds to expand its global sales and delivery reach, bolster R&D and other platform enhancements. The investment follows a year of explosive growth for Deepdub, which in December announced a multi-series partnership with First Look Entertainment’s streaming service Topic to dub into English its catalog of international documentary and TV series. Continue reading Insight Partners Leads $20M Series A Funding for Deepdub AI

Spotify Launches Netflix Hub with Soundtracks and Podcasts

Spotify has launched a Netflix Hub designed to extend the experience of enjoying one’s favorite streaming films and shows through official soundtracks, playlists, podcasts and  exclusive Spotify content. Spotify explained the evolution of the pre-existing partnership by pointing out that within two weeks of the premiere of Netflix’s “Squid Game,” Spotify listeners “created more than 22,500 unique themed playlists.” The new Hub will include “experiences” like the recent Netflix collaboration on an “enhanced album” for the revisionist Western “The Harder They Fall,” featuring producer Jay-Z in a behind-the-scenes look at the soundtrack. Continue reading Spotify Launches Netflix Hub with Soundtracks and Podcasts

AI Is Still a Work in Progress When It Comes to Auto-Dubbing

Auto-dubbing, which uses artificial intelligence to translate content into different languages, is a technology on which the global entertainment industry has increasingly come to rely in finding audiences among the planet’s 7.2 billion people, speaking more than 7,000 languages in roughly 200 countries. Companies like Flawless, Deepdub and Papercup use different approaches to offload to computers much of the labor required to fill that distribution pipeline. Another company, Spherex, emphasizes cultural awareness and the need for heightened sensitivity in pursuit of hits that travel across borders. Continue reading AI Is Still a Work in Progress When It Comes to Auto-Dubbing

Netflix Updates Measurement Charts to Include Viewing Hours

Netflix has changed its audience measurement system to reflect the total number of hours viewed. The streaming service had previously ranked viewership based on users who watched at least two minutes of a program. The company has also switched to a weekly schedule of releasing viewer data rather than quarterly. The Korean drama “Squid Game” remains Netflix’s No. 1 show of all time, having accrued a massive 1.65 billion hours of viewing in the 28 days following its September 17 premiere. That’s about 2.6 times the viewership of No. 2 “Bridgerton,” with 625 million hours. Continue reading Netflix Updates Measurement Charts to Include Viewing Hours

‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

Netflix added 4.4 million subscribers for the third quarter, beating by 20 percent its forecast of 3.5 million. The company attributed the strong performance of new hits including “Squid Game.” Netflix now boasts a total paid global subscriber base of 213.6 million. Last year, Netflix added only 2.2 million memberships in the third quarter, underperforming expectations. South Korean export “Squid Game,” a dystopian 9-episode drama series, debuted on Netflix in September, becoming a global phenomenon. TikTok videos of people replicating the games went viral, while retailers began stocking show-themed Halloween costumes. Continue reading ‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

AI-Powered Auto-Dubbing May Soon Become Industry Norm

Artificial intelligence and machine learning are poised to revolutionize the dubbing process for media content, optimizing it for a more natural effect as part of an emerging movement called “auto-dubbing.” AI has impacted the way U.S. audiences are experiencing the Netflix breakout “Squid Game” and other foreign content, as well as helping U.S. programming play better abroad. Its impact is in its nascency. Soon, replacing rubber-lip syndrome with AI-enhanced visuals that enable language translation at the click of a button may become the industry norm.  Continue reading AI-Powered Auto-Dubbing May Soon Become Industry Norm