GoPro has been in the content business for some time, making money with branded video (including partnerships with Ford and Wimbledon), a content licensing portal (especially action-sports clips shot with GoPro), and a YouTube channel with more than 4 million subscribers and 1.25 billion video views. Now, GoPro is committing to entertainment in a new way: launching 32 short-form shows through the end of 2016 and into early 2017. The company is differentiating itself from rivals by offering video editing tools in the cloud. Continue reading GoPro Doubles Down on Entertainment with 32 New Programs

GoPro has revealed some of the details of its upcoming Hero5 camera, including a short instructional video that shows the camera in greater detail. Design-wise, Hero5 looks similar to the Hero4 and GoPro’s previous cameras, with its rectangular shape and the lens and front-facing screen in the same corners. New for Hero5 is the fact that this is GoPro’s first camera to be connected to the cloud; a fully charged camera will automatically upload all the footage to the user’s GoPro account. Also new is voice control.

Continue reading GoPro Hero5 Features Cloud-Connectivity and Voice Control

More than 100,000 music producers and artists are reportedly now using a cloud-based service called Splice to produce music tracks on-the-go. Users store their tracks in the cloud and provide collaborators with access to edit the tracks with compatible music editing software such as GarageBand or Ableton Live. Splice’s technology helps manage how each user has tweaked the tracks. The startup, which officially launched in September, makes money by selling add-ons for music editing software. Continue reading Splice Fosters Music Collaboration with its New Cloud Service