Snapchat Tests Sponsored Discover Channel with James Bond

Snapchat launched a temporary Discover channel yesterday featuring advertiser-created content. Sony Pictures Entertainment paid for a “sponsored” Discover channel to promote its new James Bond film “Spectre,” which opened on Monday in the U.K. The Discover section currently includes 15 media partners, but the 007 channel (which is sharing multimedia content for the film such as behind-the-scenes footage, cast member testimonials and Bond trivia questions) represents the first time a brand has paid to be featured this way on Snapchat Discover. Continue reading Snapchat Tests Sponsored Discover Channel with James Bond

Sony Takes Preorders on New 4K Media Player, Ships in July

During our CES coverage in January, we reported that Sony was planning to launch a 4K Ultra HD Media Player, preloaded with 4K movies from Sony Pictures Entertainment. On Monday, the company began taking pre-orders for the $699 device, which will be available this month (new 4K content will be added to the service by the fall). Those who purchase Sony’s 4K TVs will receive a $200 introductory discount on the media player. Continue reading Sony Takes Preorders on New 4K Media Player, Ships in July