Former Magic Leap CEO Now Building Synthetic Characters

Rony Abovitz, who stepped down as chief exec of augmented reality company Magic Leap in 2020, is now heading Sun and Thunder, a startup focused on synthetic characters and interactive storytelling made possible by spatial computing. That latter goal leans into the work Abovitz did at Magic Leap to create mixed reality experiences. Abovitz said Sun and Thunder is building its own technology platform, the TREX101, and output isn’t tied to any specific media or platform. Meanwhile, Magic Leap is now headed by former Microsoft executive Peggy Johnson. Continue reading Former Magic Leap CEO Now Building Synthetic Characters

Spatial Intros Augmented Reality Platform for Mobile Devices

With the COVID-19 pandemic, use of Zoom and other platforms enabling remote collaboration has skyrocketed. Now, Spatial Systems, a holographic platform for augmented reality and virtual reality, debuted an AR app for iOS and Android that can run on nearly any current generation mobile device. Pricey AR and VR headsets have remained out of reach for many, but there are billions of smartphones enabled for augmented reality on the market. Spatial relied on ARKit and ARCore for iOS and Android to achieve its AR and VR capabilities. Continue reading Spatial Intros Augmented Reality Platform for Mobile Devices

Magic Leap Launches New Enterprise-Focused AR Headset

Magic Leap formally released Magic Leap 1, its much-anticipated augmented reality headset. The name was changed from the beta version, Magic Leap One Creator Edition, that has been selling at $2,295. Magic Leap 1, priced at $2,995, is targeting enterprise customers since the price is too high for most consumers. Accordingly, the headset was released with enterprise-oriented apps, including 3D visualization, communication, collaboration, location-based services, learning/assistance and “copresence.” Continue reading Magic Leap Launches New Enterprise-Focused AR Headset

New Company Acquires Meta’s AR Assets and Hires CEO

Meta View, a new spatial computing company backed by Olive Tree Ventures and BNSG Capital, has acquired the IP assets of Meta Company, a pioneer in AR head-mounted displays that shut down earlier this year. Meta Company previously generated a lot of buzz regarding its Meta 2 headset and wide field-of-view display system. To run the new San Mateo, California-based company, Meta View has hired former Qualcomm VP Jay Wright as CEO. Wright co-founded Vuforia, where he served as president and GM cultivating the popular AR platform. Continue reading New Company Acquires Meta’s AR Assets and Hires CEO

Onshape App for Magic Leap Powers 3D Engineering Design

Cambridge, Massachusetts-based Onshape, a cloud-based CAD (computer-aided design) manufacturer, has created an application for use with Magic Leap’s augmented reality glasses to let engineers collaborate in designing products. Shown as a technology demonstration at the L.E.A.P. conference, Onshape’s tool was one of the few applications that was not entertainment-related and proved the concept of spatial computing’s power touted by Magic Leap chief exec Rony Abovitz. Onshape’s leadership includes the original creators of SolidWorks, a popular CAD tool. Continue reading Onshape App for Magic Leap Powers 3D Engineering Design