The advent of smart TVs connected to the Internet has opened up new ways to gather data about the viewing of TV shows and ads. Three companies — Sorenson Media, Alphonso and Verance — are getting ready to leverage new technologies. The first, which is known for its video compression and coding technology, has a way to detect and analyze what’s on a smart TV screen and play the ad best targeted for a specific household. The company has created deals with smart TV manufacturers to have access to the data necessary to do so. Continue reading Preparing for Targeted Ads and Better Metrics With Smart TVs

Technicolor announced its next-generation secure, cloud-based dailies solution for film and television studio clients. According to the press release, ShareVUE enables remote viewing, collaboration and sharing of dailies content on HTML5-supported web browsers, iOS and Android devices. Technicolor explains it is working with the Squeeze Solution Pack encoding technology from Sorenson Media to implement cloud-based scalability.

ShareVUE features include:

— A central hub to remotely view production materials while sharing time-stamped comments and playlists.

— A single encode that is transcoded and optimized “behind-the-scenes” to maximize visual quality for each supported device.

— Streaming-only model ensures media security, and includes content protection protocols combined with link encryption protocols, content scrambling and dynamic watermarking techniques.

Related Variety article: “Technicolor, Canon pact for cinematographers” (4/5/11)