After testing advertising in select markets, Meta Platforms is now offering ads on Instagram’s Threads globally to all eligible advertisers, providing access to the more than 320 million monthly active users the social platform has accrued since launching in July 2023. The Threads feed ad placement will be set on by default for new campaigns using either Advantage+ or Manual Placements unless an advertiser toggles to opt out. Global Threads advertisers will also have access to the platform’s inventory filter, which provides increased control over the distribution of ads. Continue reading Meta Opens Threads Advertising Globally to Eligible Accounts

Instagram has released a standalone video editing tool called Edits that is being described as a full-fledged suite that also has camera capabilities. The resulting content can be released on any social platform, not just those from Meta Platforms, though an Instagram account is required to access Edits. Available worldwide for iOS and Android, Edits is positioned as a way for social videographers to level-up their Instagram or Facebook Reels, but also as a tool for professionals who want a simple mobile solution for short-form videos. Edits also offers analytics so creators can see how their work is performing. Continue reading Instagram ‘Edits’ Video App Is Released for iOS and Android

Bluesky is adding account verification in the form of an “easily recognizable blue check.” But when it comes to individual users, the privilege has to be earned, not requested or paid for. “Bluesky will proactively verify authentic and notable accounts and display a blue check next to their names,” the Jack Dorsey-founded microblogging social platform announced. Select independent organizations are able to “verify accounts directly” using Trusted Verifiers, but Bluesky will review those as well. Since 2023, the company has allowed domain names to be registered as Bluesky account handles, but users indicated “a larger visual signal would be useful.” Continue reading Bluesky Rolls Out Check Certification for Authentic Accounts

Instagram is using AI to find teens who have falsified their age and is reclassifying them into “Teen Accounts” settings. The Meta social platform is reaching out to parents to tell them about “the importance of their teens providing the correct ages online, and tips to check and confirm their teens’ ages together,” but letting them know they “don’t have to go it alone — we’re using AI to help.” Instagram launched Teen Accounts last year as a way to enroll users and provide built-in protections. Those under 16 need a parent or guardian’s permission to change the setting. The safeguards are on by default for young users, limiting who can make contact and filtering viewable content. Continue reading Instagram Taps AI to Identify Young Users for Teen Accounts

Roku is partnering with Adobe to integrate its Roku Data Cloud with Adobe Real-Time Customer Data Platform (CDP) for a new real-time advertising data platform. The idea is to allow advertisers to access more in-depth insights that can potentially be used to launch “more personalized and performant advertising” while prioritizing privacy, according to Roku. “This integration will unlock the opportunity for traditional performance marketers — like search and social buyers — to plan, activate, and measure campaigns on Roku,” said Miles Fisher, the streamer’s senior director of strategic advertising partnerships. Continue reading Roku Teams Up with Adobe on a Real-Time Ad Data Platform

Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Continue reading Meta Brings ‘Blend’ Custom Video Feed Feature to Instagram

Instant messaging and VoIP social platform Discord is experimenting with a feature that requires some users to verify their age by scanning their face or a photo ID. The technique is being implemented in Australia and the United Kingdom, where recently passed laws seek to crack down on minors accessing potentially harmful online content. The safeguard applies only to users who haven’t previously verified their age on the chat platform. Discord says age verification aims “to help users manage content filter settings and sensitive content visibility,” explaining it is a one-time process that can be completed when users first adjust their settings. Continue reading Discord Testing Facial Scans to Verify Age in UK and Australia

OpenAI is working to build a social network that will compete against Elon Musk’s X and Meta’s Instagram, reports say. Though still in the early stages, the project is revolving around an internal prototype that is said to involve a social feed that leverages ChatGPT’s image generator. It’s unclear if an OpenAI social app would be standalone or integrated with ChatGPT, but either way it would most likely heighten the competition between rivals Musk and OpenAI CEO Sam Altman, who recently fended off an unsolicited offer by Musk to purchase his company for $97.4 billion. Continue reading OpenAI Reportedly Has Prototype for Its Own Social Network

Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

ByteDance is testing TikTok for Artists, a free feature performers can use to manage music and mesh with fans. Aimed at generating exposure and building engagement, the feature also provides analytics — from fan insights to performance metrics and trend reports. The Artists platform is now being tested in Australia, Indonesia, Japan, Korea and New Zealand. Though the U.S. deadline for ByteDance to remove TikTok from Chinese control was extended by 75 days (a second time) from April 5 to June 19, the social media app’s future here is more uncertain than ever. Continue reading ByteDance Tests TikTok for Artists with Its U.S. Fate in Limbo

Vimeo is launching Vimeo Streaming, a turnkey platform that allows businesses, creators, and just about anyone to create and monetize their own branded streaming service. The announcement was timed to the 2025 NAB Show. Vimeo suggests the new offering — described as “a technological leap forward for content and media businesses” — is the next generation of its existing over-the-top product that is already helping creators earn $429 million per month. The approach is similar to YouTube with more design flexibility and brand control, but living on the Web, outside the cozy confines of social media with its built-in audiences. Continue reading Vimeo Streaming Helps Creators Build Subscription Platforms

The QVC Group has launched TikTok U.S.’s first 24/7 live third-party social shopping stream with a berth on TikTok Shop. The move builds on QVC’s existing presence on TikTok Shop, a tab within the TikTok app where it debuted in August 2024. QVC, which launched in 1986 as the Quality Value Channel, built its business around live cable TV shopping but has seen the sector contract due to cord cutting. QVC Group CEO David Rawlinson is tasked with reinventing the network by engaging younger shoppers through social media. QVC Group is a subsidiary of John Malone’s Liberty Media. Continue reading QVC First with Live 24/7 Branded Shopping Stream on TikTok

Just prior to the start of the weekend, Elon Musk announced that his artificial intelligence company xAI is acquiring his social media platform X (formerly Twitter) “in an all-stock transaction,” valuing xAI at $80 billion and X at $33 billion ($45 billion less $12 billion in debt). The merger has the potential to create a powerful GenAI-powered content platform. The billionaire purchased Twitter in late 2022 for $44 billion, following months of legal skirmishes. According to Musk, X currently touts more than 600 million active users, while “xAI has rapidly become one of the leading AI labs in the world, building models and data centers at unprecedented speed and scale.” Continue reading Elon Musk Announces xAI Corporation Will Purchase X Social

Tech firm Infinite Reality — which specializes in AI-powered 3D immersive experiences — has agreed to pay $207 million for Napster, the 26-year-old music streaming service. The sellers are crypto investment firm Hivemind Capital Partners and blockchain firm Algorand, that acquired the platform in 2022. Infinite Reality is privately held, listing among its investors Liberty Media, Live Nation, MGM, T-Mobile and Barry Diller’s IAC. The company plans to steer Napster to superfan experiences, making it “more immersive, more social, and more shoppable.” Napster CEO Jon Vlassopulos, former global music chief at Roblox, will continue in his current post. Continue reading Infinite Reality Agrees to Acquire Napster in $207 Million Deal

Search firm Perplexity AI has renewed its push to acquire TikTok, outlining its vision for “Rebuilding TikTok in America.” As ByteDance approaches its extended deadline of April 5 to sell TikTok or see it banned here in the U.S., Oracle and its cohort of investors have emerged the frontrunners. While the three-year-old Perplexity is a longshot — with observers saying it does not have the cash on hand to purchase the social powerhouse — with deep-pocketed investors including Nvidia, Databricks and Amazon founder Jeff Bezos, it likely has access to funding should its offer be accepted. Continue reading Perplexity AI Outlines Pitch to Acquire TikTok, Rebuild for U.S.