YouTube has shared a video designed to demystify the algorithm that determines which Shorts get recommended, driving discovery and potential virality. Unlike TikTok and Instagram, YouTube didn’t reveal its top secrets by sharing specific details. In the Q&A presentation, Shorts Product Lead Todd Sherman answered frequently asked questions and emphasized the differences in how viewers consume content on Shorts versus YouTube. While the former involves swiping through hundreds of clips, flagship users are exposed to 10 or 20 videos and must proactively click or tap to play. Continue reading YouTube Unravels Shorts, Demystifying Discovery Algorithm

Amazon’s live-streaming video service Twitch has begun testing a vertical presentation it’s calling the “Discovery Feed” designed to make it easier for users to browse and find new content. The interactive gaming and entertainment platform is the latest to emulate TikTok’s flagship vertical scroll, joining recent converts YouTube, Reddit, Spotify and Amazon. Beginning this week, select users will be able to access the new viewing format, although initially it will be populated with horizontally-framed creator clips, Twitch says, explaining that the framing will switch to vertical “as the feed evolves.” Continue reading Twitch Is Testing New Vertical-Scroll Feed to Boost Discovery

A draft agreement said to have been presented by the U.S. government to ByteDance that would let TikTok avoid a federal ban seeks “near unfettered access” to company data and “unprecedented control” over platform functions. The nearly 100-page document, reported on this week, seeks control federal officials don’t have over other media outlets — social or otherwise — raising domestic concerns about government overreach. The draft dates to summer 2022. It is not known whether it has been updated or if the secretive negotiations between ByteDance and the Committee on Foreign Investment in the United States (CFIUS) have since continued. Continue reading Plans for TikTok Containment Would Give Feds Broad Power

Illinois has become the first state in the nation to pass legislation protecting children who are social media influencers. Beginning in July 2024, children under 16 who appear in monetized video content online will have a legal right to compensation for their work, even if that means litigating against their parents. “The rise of social media has given children new opportunities to earn a profit,” Illinois Senator David Koehler said about the bill he sponsored. “Many parents have taken this opportunity to pocket the money, while making their children continue to work in these digital environments. Continue reading Illinois Law Protecting Child Vloggers Will Take Effect in 2024

YouTube Music is adding Samples, a discovery feature that lets users scroll by swiping vertically, similar to TikTok’s signature video feed. Described as “the appetizer to a whole meal,” Samples is comprised of 30-second teasers, but quickly lets users add the entire song to a playlist or share it with friends, all “without leaving YouTube Music,” the Google-owned company informs, suggesting fans “kick off a great new radio station, watch the full video, visit the album page, or even use the song to create your own Short.” Rolling out globally in stages, the Samples tab will appear at the bottom of the YouTube Music app next to the Home, Library and Explore sections. Continue reading YouTube Music Adds a Vertical Video Scroll Called ‘Samples’

X is developing a video-calling feature to add as part of its rebranding as an “everything app.” X CEO Linda Yaccarino shared the news in her first television interview since leaving NBCUniversal to become head of Elon Musk’s social media platform in June, when the platform was still known as Twitter. Yaccarino said X users will soon be able to make video calls based on their social ID alone, without sharing phone numbers. Long-form videos, creator subscriptions and the ability to make payments on the platform are additional features that Yaccarino explained will be coming to X. Continue reading Yaccarino: X Getting Video Calls with Its ‘Everything’ Rebrand

WeAre8 is a different kind of social media platform making its U.S. debut a year after launching in the United Kingdom, Australia and New Zealand. The socially conscious mobile app prohibits hate speech and pays its users to watch ads. Earned funds can be withdrawn or directed to causes like Save the Children, Feeding America and Water.org. The app prohibits tobacco, big oil and gambling interests from advertising. Backed by publishers including The Independent, Warner Bros. Discovery and LADbible Group, WeAre8 hopes to attract 80 million users in two years. Continue reading Publishers Get Behind New Social App to Fund Good Causes

Social image pinboarding and shopping inspiration platform Pinterest touted its recently announced Amazon partnership and AI efforts as part of its Q2 2023 earnings, which showed a 6 percent gain in year-over-year revenue of $708 million, beating analyst expectations. Pinterest announced the multiyear partnership with Amazon that marked a Pinterest first for third-party ads. On the investor call, Pinterest CEO Bill Ready told analysts the company has been testing Amazon ads traffic and is “very pleased” with the early results. When users click on Amazon ads on Pinterest they land on Amazon’s site to complete their purchase. Continue reading Pinterest Touts AI and Amazon Partnership with Q2 Earnings

More than 2 billion logged-in users around the world are watching YouTube Shorts each month. To help creators keep them engaged, YouTube is releasing six new tools to improve creativity. Assists for remixing, adding stickers and effects, going live and more are coming to the platform, which has also begun testing a mobile-first live experience designed to help live creators get noticed in the main Shorts feed. One unusual new feature, Collab, lets creators display a Short in a side-by-side frame with other YouTube or Shorts videos. Collab lets users select from a variety of split-screen layout options. It will debut on iOS with Android to follow.  Continue reading YouTube Shorts Adds Creator Tools Including Collab and Q&A

Meta Platforms is amping up its AI play, with plans to launch a suite of personality-driven chatbots as soon as next month. The company has been developing the series of artificially intelligent character bots with a goal of using them to boost engagement with its social media brands by making them available to have “humanlike discussions” on platforms including Facebook, Instagram and WhatsApp. Internally dubbed “personas,” the chatbots simulate characters ranging from historical figures like Abraham Lincoln to a surfer dude that dispenses travel advice. Continue reading Meta Plans Personality-Driven Chatbots to Boost Engagement

The Senate has cleared two children’s online safety bills despite pushback from civil liberties groups that say the digital surveillance used to monitor behavior will result in an Internet less safe for kids. The Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0) are intended to address a mental health crisis experts blame in large part on social media, but critics say the bills could cause more harm than good by forcing social media firms to collect more user data as part of enforcement. The bills — which cleared the Senate Commerce Committee by unanimous vote — are also said to reduce access to encrypted services. Continue reading Government Advances Online Safety Legislation for Children

TikTok is making a big push into e-commerce with a plan to sell made-in-China products to consumers. The move sets up a rivalry with popular shopping platforms Shein and Temu to bring Chinese goods to the U.S., while the overall approach replicates the successful “Sold by Amazon” program. As with leading online marketplace Amazon.com and the companies it represents, TikTok will warehouse and ship items — ranging from clothing, electronics and kitchenware — for Chinese merchants, handling checkout, marketing and after-sale services. TikTok plans to debut its American shopping program in August. Continue reading TikTok Offering Chinese Goods via U.S. E-Commerce Market

Meta Platforms had a successful Q2, reporting double-digit growth for the first time since Q4 2021. The performance was attributed to a rebound in the digital advertising sector. The good news comes with a warning, as the company says it plans to increase spending on virtual reality and artificial intelligence next year. The parent of Facebook and Instagram reported revenue of just under $32 billion for the period ending June 30, an 11 percent gain over 2022. Advertising contributed a whopping $31.5 billion, growing nearly 12 percent year-over-year. Continue reading Meta Sees Double-Digit Growth for the First Time Since 2021

Elon Musk has begun rebranding Twitter as X with a simple black letter X-ing out the iconic blue bird logo. The reaction has been mixed so far. Some say it conjures cool, as in “X marks the spot,” while others suggest it evokes a corporate industrial “Big Brother” that could negatively impact the successful brand. Whether it will help Musk and CEO Linda Yaccarino monetize the social service remains to be seen, but it definitely marks a clean break from a colorful past. On Monday, at Twitter’s San Francisco headquarters, feathered features like the company logo that once lorded over the cafeteria were removed, and stylized X logos were projected. Continue reading Twitter Rebrands as ‘X’ in Next Step Toward ‘Everything App’

Facebook has updated its video features in a bid to be more competitive with popular social video platforms TikTok and YouTube. Improvements from editing to discovery and the ability to upload videos in HDR roll out this week along with some new branding: the “Watch” tab has been renamed “Video,” unifying the streaming experience in one location. Editing tools for Reels are porting over to the main Feed channel, which means users can post and view short- and long-form video content as well as live videos in one place. The company is also making it easier to engage with recommended Instagram Reels directly on Facebook. Continue reading Facebook Updates Video Features and Renames Watch Tab