By
Paula ParisiJune 6, 2024
ElevenLabs has launched its text-to-sound generator Sound Effects for all users, available now at the company’s website. The new AI tool can create audio effects, short instrumental tracks, soundscapes and even character voices. Sound Effects “has been designed to help creators — including film and television studios, video game developers, and social media content creators — generate rich and immersive soundscapes quickly, affordably and at scale,” according to the startup, which developed the tool in partnership with Shutterstock, using its library of licensed audio tracks. Continue reading ElevenLabs Launches an AI Tool for Generating Sound Effects
By
Paula ParisiJune 6, 2024
Instagram is testing unskippable ads that will appear in users’ feeds. Screenshots of the new ad unit, which users can’t scroll through, began circulating on sites like Reddit and X, prompting general outrage, followed by confirmation that the test is underway. The ads include a countdown timer like those used in some streaming shows that prevent the ability to fast forward and also lock users onto the message without the ability to browse elsewhere on the site until the ad plays through. The approach is similar to the YouTube model for ads that appear before and midway through videos. Continue reading Instagram Users Angered by Test of ‘Unskippable’ Video Ads
By
Paula ParisiMay 31, 2024
Web-based editing application Canva unveiled a significant makeover this week in Los Angeles at the Canva Create event. Touting “a whole new Canva,” the company shared changes that impact the entire platform, from pricing to tools, templates and user interface. The new editor, designed to make it easier to jump between projects, is “available to the first one million users who discover the secret portal hidden in their Canva homepage, before becoming available to the entire Canva community from August.” The 11-year-old company, which claims 183 million free and paid monthly users, also unveiled an enterprise solution. Continue reading Graphics Productivity Tool Canva Unveils Enterprise Redesign
By
Paula ParisiMay 29, 2024
Maven is a new social network launched by OpenAI and Twitter alums designed to remove the pressure to amass followers and reinfuse a sense of serendipitous exploration, emphasized in its tagline: “Follow interests, not influencers.” Abandoning what it calls the “popularity-contest style” of most platforms, Maven doesn’t include likes, and lets people follow “interests” instead of other accounts. Its founders built Maven’s algorithm by drawing on the principles of open-ended systems. Its goals include increasing the probability of serendipity while addressing users’ curiosity, thus upping the odds of “meeting people with complementary interests.” Continue reading New Social Network Maven Favors Serendipity Over Followers
By
Paula ParisiMay 22, 2024
Bundling is back. Following the cord-cutting that led to a decline in content subscriptions, consumers now indicate they want multi-service deals, with discounts and choice as to what type of content is included. A new study from Hub Entertainment Research indicates that traditional SVODs have declined overall in household usage while areas such as gaming, music, podcasts and social media have increased. “TV is no longer the center of the entertainment universe,” the study suggests, noting premium video only accounts for about 6.3 percent of consumers’ total entertainment sources. Continue reading Study Finds Many Consumers Seeking Multi-Service Bundles
By
Paula ParisiMay 22, 2024
Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users. Continue reading Threads Tests New Feature That Draws Comparisons to X Pro
By
Paula ParisiMay 21, 2024
TikTok is experimenting with allowing users to upload 60-minute videos. The feature is being tested among a limited group of users in certain markets, with no immediate plans for a wider rollout, according to reports, which couch it as a move to take on the short-form platform’s biggest competitor, Google’s YouTube. TikTok debuted in 2016 with a native video format of 15-seconds, though the company has been expanding permissible durations over the years. TikTok users have reportedly been requesting the ability to post longer content for areas such tutorials, demos and sketch comedy. Continue reading TikTok Tests Long-Form Video That Could Challenge YouTube
By
Paula ParisiMay 17, 2024
A group of TikTok creators has filed a lawsuit with the intent to block a new law that requires ByteDance, the Chinese parent company of the popular social platform, to divest of the app by mid-January or have it banned from U.S. app stores. The eight petitioners claim that banning the app would be a violation of their First Amendment rights. TikTok and ByteDance filed a similar suit last week and is also paying the legal fees for this latest challenge, according to media reports. The creator lawsuit was filed Tuesday in the U.S. Court of Appeals for the District of Columbia Circuit. Continue reading TikTok Creators Sue U.S. Over New Law Forcing Sale or Ban
By
Paula ParisiMay 14, 2024
Substack is attempting to lure select TikTok posters to its publishing platform with the launch of Substack Creator Studio. Billed as “a fellowship for the next wave of video stars to turn their TikTok channels into Substack shows and communities,” the outlet says video-native creators will be able to forge a “more direct, intimate relationship with their audience” on Substack, while making money from subscriptions. Only 10 fellows will be initially selected, and given access to consulting and production support from Adam Faze’s Gymnasium short-form studio, producer of the TikTok series “Boy Room.” Continue reading Substack Creator Studio Bows with 10 Video Fellowship Slots
Netflix announced it is launching a “digital theme park” in early access on the Roblox online gaming platform. Web-based universe “Netflix Nextworld” will feature mini-games, easter eggs, watch parties, user-generated content and more “in 3D interactive spaces” based on characters and content from popular Netflix franchises such as “Stranger Things,” “One Piece,” “Cobra Kai” and the “Rebel Moon” movies. There will also be an activity based on the upcoming animated series, “Jurassic World: Chaos Theory.” Users will be able to collect objects and wearables from the shows and movies to post in their Fan Pods, which can be shared online with friends. Continue reading Netflix Teams with Roblox in Creation of ‘Digital Theme Park’
Meta Platforms announced an expanded collection of generative AI features, tools and services for advertisers and businesses. The enhanced AI features include full image and text generation, text overlay capabilities, and image expansion for Reels and the Feed in Facebook and Instagram. The updated tools will be available via Meta Ads Manager through Advantage+ creative. According to Meta: “Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.” Continue reading Meta Launches Enhanced Generative AI Tools for Advertisers
By
Paula ParisiMay 9, 2024
Fox Corporation’s FAST service Tubi has launched a development hub for aspiring filmmakers called Stubios — “a fan-fueled studio” that promises to “put the power to greenlight content” in the hands of fans via this non-traditional feeder system for diverse talent. Working with actress-producer Issa Rae’s ColorCreative management company, Stubios is television’s take on UGC and the social media influencer pipeline, a path for trending creatives “to find success in Hollywood,” according to Fox. “Stubiorunners,” as creatives accepted into the program are called, will have the ability to get audience feedback on “everything from casting to key art.” Continue reading Tubi Development Hub ‘Stubios’ Lets Fans Greenlight Content
By
Paula ParisiMay 9, 2024
Short-form video hosting service TikTok and its China-based parent company ByteDance have filed suit against the United States challenging the constitutionality of the law that seeks to force a sale of the popular social media company, or otherwise ban it from use in the United States. The petition seeks to upend the bill President Biden signed into law April 24 as part of a foreign aid package. TikTok faces a ban from U.S. app stores if ByteDance has not been sold to a non-adversarial entity by mid-January 2025. ByteDance has made clear it has no intention of divesting. Continue reading ByteDance Files Suit Against the U.S. Over TikTok Sale or Ban
Social platform X, formerly Twitter, has added news summaries generated by Grok, the chatbot of Elon Musk’s xAI, exclusively for Premium subscribers. The personalized trending “Stories” appear in the For You tab of the app’s Explore section. The feature is available on the web and for iOS users for now. For You consists of trending items shared across the platform and within individual networks, along with recommended posts. Grok essentially becomes the voice of X’s news aggregator, teasing articles with short blurbs that link to what X users are saying on the subject. Critics are concerned about Grok’s tone, interpretation of information, and potential for creating fake news. Continue reading X Premium Intros News Blurbs Generated by Musk’s Grok AI
By
ETCentric StaffApril 26, 2024
Elon Musk’s social media platform X (formerly Twitter) is preparing to launch a streaming video app for smart TVs. Though still in development, with no formal launch date announced, X CEO Linda Yaccarino posted a “sneak peek” that indicates the app will have a “trending” algorithm that pushes popular content and will be AI-powered to deliver a “personalized experience.” Yaccarino said the X video app will also have “effortless casting” so content can be easily sent to a larger screen from a mobile device. Availability is billed as “coming soon to most smart TVs.” Continue reading Yaccarino Says X Streaming Video App for TVs ‘Coming Soon’