Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads

Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads

Big Tech Braces for Potential Impact of EU Digital Markets Act

The European Union’s Digital Markets Act, applicable as of May 1, finds tech giants scrambling to anticipate regional compliance. The regulatory framework aims to ensure tech giants don’t abuse their clout by taking advantage of consumers and smaller companies. Within two months, companies providing core platform services will have to notify the European Commission and provide all relevant information. The Commission will then have two months to identify companies that fit the DMA definition of “gatekeeper.” Those that do will be subject to DMA rules and have six months to conform. Continue reading Big Tech Braces for Potential Impact of EU Digital Markets Act

AI Content Farms Spreading Fake Stories and Misinformation

The proliferation of websites spewing misinformation as a result of chatbot-powered “content farms” is creating increased concern. Misinformation tracker NewsGuard has identified 49 websites publishing falsehoods authored by generative AI. The discovery is raising questions as to the technology’s role in turbocharging existing fraud techniques. Several of the offending websites sprang up this year, just as AI tools were made widely available for use by the public. Some of the sites take the approach of masquerading as breaking news sites, while others have adopted tactics such as using generic-sounding names. Continue reading AI Content Farms Spreading Fake Stories and Misinformation

Dorsey’s Bluesky Heats Up with Well-Timed Influencer Invites

Jack Dorsey’s alternative to Twitter called Bluesky is taking off. Last week, Bluesky had its biggest single-day jump in new sign-ups. Still in beta, the platform has only a few thousand users, but seems to have the right ones. High-profile socialistas including Representative Alexandria Ocasio-Cortez (D-New York) model Chrissy Teigen and influencer Dril (Paul Dochney) have joined, and thousands of others are waitlisted. Bluesky began rolling out to iOS devices in February and added Android last month. The app offers some of the same features as Twitter, including the ability to post short text and photo updates, replies and shares. Continue reading Dorsey’s Bluesky Heats Up with Well-Timed Influencer Invites

New Federal Bill Would Restrict Social Media Use for Minors

A bipartisan bill introduced in the Senate last week seeks to establish a federal age limit for using social media that would prohibit children 12 and under from creating their own accounts as a way to prevent them from independently logging on to social platforms. The Protecting Kids on Social Media Act takes issue with the engagement algorithms Big Tech uses to keep kids glued to their sites and would limit the type of coding that could be deployed to target young users between the ages of 13 and 17. If not logged into an account, users under 13 could still access other online content. Continue reading New Federal Bill Would Restrict Social Media Use for Minors

Meta Back on Growth Curve Following Three Tough Quarters

After three straight quarters of declining revenue, Meta Platforms posted a 3 percent year-over-year gain in Q1, for a total of $28.6 billion. Earnings fell by 24 percent, to $5.7 billion, due in part to restructuring charges. But the bad news was offset by strong user growth, including 37 million daily active users for Facebook, up 4 percent from Q1 2022. The results beat Wall Street expectations and exceeded Meta’s own guidance. Meta CEO Mark Zuckerberg called it “a good quarter,” adding that “our AI work is driving good results across our apps and business.” Continue reading Meta Back on Growth Curve Following Three Tough Quarters

Auto-GPT Generates Social Sizzle, Ushers in Era of AI Agents

Auto-GPT, an open source app that uses OpenAI’s text-generating models, is currently generating a great deal of social media attention. The program can act somewhat autonomously in that it creates its own feedback loop, asking itself a series of questions to help build a more nuanced and complete response to a text prompt. In short, something that would take a user multiple prompts to produce the desired information using ChatGPT could be accomplished using a single request of Auto-GPT, which could independently explore a subject before spitting back a comprehensive response. Continue reading Auto-GPT Generates Social Sizzle, Ushers in Era of AI Agents

Backlash Prompts Twitter to Drop State-Affiliated Media Label

Twitter has reversed its decision to label public broadcasters as “government funded” or “state affiliated” — designations that under previous ownership were reserved for propaganda arms. The Friday move came after NPR and Canada’s CBC paused their Twitter accounts in protest. The BBC was also hit with a state-sponsored appellation. Outlets that challenged the state-sponsored appellation say only part of their funding comes from the government, and stress their terms include editorial independence. The reversal came one day after Twitter began removing the blue verification check marks from the accounts of thousands of non-paying users. Continue reading Backlash Prompts Twitter to Drop State-Affiliated Media Label

Music Industry Contends with Artificial Intelligence Disruption

There’s been a lot of noise recently about music generated by artificial intelligence tools. The clamor is on multiple fronts: generative mimicry of specific artists’ vocal styles, the potential to put Muzak-style background tunesmiths out of business with potentially cheaper alternatives, and the particulars of takedown orders. The matter came to a head this month after generative AI vocals prompted to sound like Drake and The Weeknd performed a song called “Heart on My Sleeve,” written and produced by a TikTok user. The tune quickly went viral, raising numerous concerns. Continue reading Music Industry Contends with Artificial Intelligence Disruption

‘My AI’ Will Be Free for All as Snapchat+ Hits 3M Paying Subs

More than 3 million users are now using the $3.99-per-month Snapchat+ subscription service that launched last June. The premium offering got a boost when the company added early access to its AI chatbot, called My AI. Snap will soon make My AI available free to Snapchat’s 750 million monthly users, the company announced Wednesday at its annual partner summit in Santa Monica, California. Snap CEO Evan Spiegel told attendees the company is targeting 10 million users as a “medium-term goal” for Snapchat+, which in addition to the U.S. is available in the UK, Germany and United Arab Emirates. Continue reading ‘My AI’ Will Be Free for All as Snapchat+ Hits 3M Paying Subs

Canon Will Launch Ethereum-Based NFT Art Market Cadabra

Canon USA is preparing to launch a curated photography marketplace for NFTs called Cadabra that is expected to go live in the U.S. later this year and expand globally thereafter. Canon previewed Cadabra at the annual NFT.NYC show, revealing few details other than it will mint its NFT transactions on the Ethereum blockchain and allow participating photographers to offer physical prints along with their NFT drops, which Canon will fulfill. Although some NFT marketplaces require customers to make purchases with specific cryptocurrencies, Canon says Cadabra will support credit and debit cards along with cryptocurrency wallets. Continue reading Canon Will Launch Ethereum-Based NFT Art Market Cadabra

Twitter Pushes Subscriptions and Increases Its Character Cap

Twitter appears to be angling for a slice of the newsletter market, with tweets of up to 10,000 words now available to Twitter Blue subscribers in the U.S. That’s more than double the 4,000-character limit paid accounts were extended in February. Those using the platform’s free tier are still allowed only 280-character tweets. The lengthy posts are intended to help users monetize through subscriptions, which can be priced at $2.99, $4.99 or $9.99 per month. In addition to the character cap increase, Twitter Blue subscribers will also gain access to support for bold and italics text formatting. Continue reading Twitter Pushes Subscriptions and Increases Its Character Cap

Montana Is First State to Send TikTok Ban to Governor’s Desk

Montana law may soon include a total ban on TikTok, as governor Greg Gianforte decides whether to sign a first-of-its-kind prohibition approved by the state’s House of Representatives on Friday. The legislation would also seek to prevent app stores doing business in the state from carrying TikTok. Gianforte will also have the option to veto the proposal, or take no action for 10 days after the bill hits his desk, in which case it becomes law without his signature. Such a ban would likely be challenging to enforce at the state level. Blocking users from TikTok has gained bipartisan support at the federal level, though efforts to pass nationwide legislation have failed. Continue reading Montana Is First State to Send TikTok Ban to Governor’s Desk

Gen Z Creators Find New Revenue Opportunities with Fanfix

Gen Z creators keen to monetize content are increasingly turning to Fanfix, which has amassed about 10 million users — among them 3,000 creators — since its August 2021 launch. Active creators are said to average about $70,000 per year, and the platform itself reportedly commanded an eight-figure purchase price by beauty accelerator SuperOrdinary in June 2022. Fanfix requires 10,000 followers to start an account, which means creators will have to cultivate a base elsewhere before applying to join. All content is paywalled, with account holders choosing their own rates, between $5 and $50 per month. Continue reading Gen Z Creators Find New Revenue Opportunities with Fanfix

Metaverse Still Shows Potential for Brand Building, Marketing

While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Continue reading Metaverse Still Shows Potential for Brand Building, Marketing