Amazon Instant Video Offers Video Shorts to Rival YouTube

Amazon Instant Video offers more than 150,000 titles for purchase or rental, 40,000 movies and TV episodes for streaming, and now YouTube-like Video Shorts. The new category includes music videos, movie and game trailers, live performances, beauty tutorials, how-to videos and more. The short-form video category also adds YouTube to Amazon’s list of competitors, which already includes Netflix and iTunes. Currently, the service includes hundreds of thousands of videos.
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DreamWorks and AwesomenessTV Launch YouTube Channel

DreamWorks Animation, which acquired the YouTube content company AwesomenessTV last year, is bringing original programming featuring Shrek, Puss in Boots, and others to a new YouTube channel known as DreamWorksTV. Each day, the channel will release three videos of animated or live action content. The new shows include vlogs from Shrek, a reality TV show “Record Setter Kids,” an animated Web series “Jimmy Blue Shorts,” and animated comedy “Gorillaville.” Continue reading DreamWorks and AwesomenessTV Launch YouTube Channel

Less is More as Consumers Turn to Short Form Content

As the shift to mobile devices continues, media including e-books, music and video are becoming increasingly popular when distributed through a “less is more” model. Consumers are gravitating to short form content they find more convenient. Amazon has brought back serial novels for its Kindle, Capitol Records Nashville has debuted at number one with its EP releases, and shorter films such as the 42-minute documentary “Inocente” are drawing viewers and winning awards. Continue reading Less is More as Consumers Turn to Short Form Content