YouTube is expanding its Analytics for Artists feature with a new Total Reach metric that will include data for fan-uploaded YouTube Shorts. In addition to official content uploaded by the artist as well as user-generated long-form videos, YouTube says Total Reach represents “the most comprehensive snapshot of the size of an artist’s audience on YouTube,” showing how many viewers are experiencing content across all formats. The company is also launching a new Songs section in Analytics “to help artists see how fans are listening to their music or creating with it, across all video formats, all in one place.” Continue reading YouTube Expands Analytics for Artists Tool, Adds Shorts Data

In his first letter to creators, YouTube’s new CEO Neal Mohan emphasized the company’s priority for the year ahead is to keep providing creators with tools to make money. YouTube is also focusing on experiments with generative AI, and alternative formats including Shorts and podcasts. “A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform” Mohan reminisced. “In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.” Continue reading YouTube CEO Mohan Emphasizes AI, Creators, New Features

Amazon Instant Video offers more than 150,000 titles for purchase or rental, 40,000 movies and TV episodes for streaming, and now YouTube-like Video Shorts. The new category includes music videos, movie and game trailers, live performances, beauty tutorials, how-to videos and more. The short-form video category also adds YouTube to Amazon’s list of competitors, which already includes Netflix and iTunes. Currently, the service includes hundreds of thousands of videos.
 Continue reading Amazon Instant Video Offers Video Shorts to Rival YouTube

DreamWorks Animation, which acquired the YouTube content company AwesomenessTV last year, is bringing original programming featuring Shrek, Puss in Boots, and others to a new YouTube channel known as DreamWorksTV. Each day, the channel will release three videos of animated or live action content. The new shows include vlogs from Shrek, a reality TV show “Record Setter Kids,” an animated Web series “Jimmy Blue Shorts,” and animated comedy “Gorillaville.” Continue reading DreamWorks and AwesomenessTV Launch YouTube Channel

As the shift to mobile devices continues, media including e-books, music and video are becoming increasingly popular when distributed through a “less is more” model. Consumers are gravitating to short form content they find more convenient. Amazon has brought back serial novels for its Kindle, Capitol Records Nashville has debuted at number one with its EP releases, and shorter films such as the 42-minute documentary “Inocente” are drawing viewers and winning awards. Continue reading Less is More as Consumers Turn to Short Form Content