Assessing and quantifying reaction to content and advertising on social media has been limited to the fuzzy capabilities of “sentiment analysis” tools that capture only generic positive and negative attitudes. Now, Viacom believes it’s found the perfect tool to do better. Media conglomerate Velocity’s marketing and creative content division teamed with tech startup Canvs, whose database of 4 million words and phrases — including millennial slang and social media shorthand — falls into 56 emotional categories. Continue reading Viacom Teams with Canvs to Track Emotions on Social Media

In 2016, IBM plans to open a West Coast headquarters for Watson, its artificial-intelligence system, in San Francisco. The company will also unveil new Watson capabilities, including speech, language understanding, image recognition and sentiment analysis, all of which are associated with AI in computing. The East Coast headquarters in downtown Manhattan was established in January 2014 as a separate business. Watson West, expected to employ several hundred people, is aimed at Silicon Valley startups. Continue reading IBM Targets Silicon Valley Startups with Planned Watson West