Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video

Digital Optical Tape System (DOTS) could be the answer to the film industry’s digital archiving problem. Group 47, a startup of several Hollywood technology veterans, is getting ready to build an engineering model, and hopes to have the technology available in the next 18 months. The company proposes DOTS as a robust, secure, inexpensive digital archiving format that could last more than 100 years. The plan is to further develop the technology and license it to manufacturers.  Continue reading DOTS Technology Could Solve Hollywood Archiving Challenges