Netflix launched its Post Technology Alliance logo program last week, with plans to certify post-production products and systems from manufacturers and vendors that meet the streaming service’s technical and content delivery specs. “The Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, Netflix director of post partnerships and integrations, noting that certified vendors are “committed to better interoperability and faster innovation cycles.” Adobe, Avid, Blackmagic Design, Canon, Panasonic, RED Digital Cinema and Sony are among those with products already certified. Continue reading Netflix’s New Logo Program Will Certify Post Production Tools

At the International Broadcasting Convention (IBC) in Amsterdam, high dynamic range was a focus of conversation: how to define it, standardize it and distribute it. Broadcasters and purveyors of cameras, post production gear and theatrical exhibition all showed off their own versions of HDR. The key to success, say experts, however, is to come up with a single standard, a feat that both the Society of Motion Picture and Television Engineers (SMPTE) and the International Telecommunication Union (ITU) are busily working on. Continue reading Industry Places Spotlight on High Dynamic Range at IBC 2015