Netflix Expanding Previews as Ad Tier Gets Up and Running

Netflix is now live with its ad-supported tier, but company co-CEO Reed Hastings said he regrets not having launched it sooner. Speaking at The New York Times’ DealBook Summit, Hastings said he was preoccupied with digital competition from Google and Facebook. “I didn’t believe in the ad-supported tactic for us. I was wrong about that. Hulu proved you could do that at scale and offer customers lower prices,” Hastings told NYT columnist and DealBook founder and editor-at-large Andrew Ross Sorkin. “I wish we had flipped a few years earlier on that, but we’ll catch up.” Continue reading Netflix Expanding Previews as Ad Tier Gets Up and Running

Netflix Drops $465 Million to Produce ‘Knives Out’ Franchise

In 2019, director Rian Johnson (“Star Wars: The Last Jedi”) wrote and directed “Knives Out,” which became a surprise hit. Now, Netflix spent about $465 million to buy two sequels. Experts are debating if the streamer overpaid or made a canny move to create a new franchise. Former Lionsgate co-president Erik Feig, who was involved with both the “Twilight” and “Hunger Games” franchises, noted that the sequels could turn into a TV show and, more importantly, establish a long-term relationship with high-profile writer/director Johnson. Continue reading Netflix Drops $465 Million to Produce ‘Knives Out’ Franchise

Disney Looks to Major Franchises for First Streaming Content

The Walt Disney Company has revealed some of the details regarding its upcoming streaming service, slated for launch in the second half of 2019. Debuting on the new service will be television series based on “Star Wars,” “Monsters Inc.,” “High School Musical” and Marvel, currently under development. Disney chief executive Bob Iger also disclosed that the service will be priced substantially less than Netflix, in part because it will have less content at its introduction. However, Iger noted that the price could increase as Disney adds more content. Continue reading Disney Looks to Major Franchises for First Streaming Content