Apple’s growth by the end of Q4 2015 was a pallid 2 percent, and the unveiling of its new products at this week’s event from Cupertino showed only incremental changes: an updated 4-inch screen iPhone, a new smaller iPad Pro and a free update to Apple TV. But Apple has big growth potential in its future plans. Although iPad sales have been declining, the company sees the new iPad Pro as a replacement for the huge number of aging PCs, and brought the newly converted Citigroup and Pixar to the event to make its point. Continue reading Apple Debuts Minor Changes, But Has Big Plans for iPad Pro

Details about the Apple Watch were unveiled during Monday’s product event in San Francisco. Preorders for the Apple device will begin on April 10; its availability is scheduled for two weeks later. Offered in 20 models, pricing ranges from $349-$499 for the Sport Edition, $549-$1099 for the Apple Watch, and $10,000+ for the Apple Watch Edition. The company also announced a price reduction for Apple TV; an exclsuive deal with the upcoming HBO Now streaming service; and a redesigned 12-inch, ultrathin, Retina display MacBook. Continue reading Apple Unveils New Line of Watches, 12-Inch MacBook and More