Microsoft is pitching its new mixed reality studios in San Francisco and London to developers and producers interested in creating holograms from real life objects. “Microsoft has been using its own studio at its Redmond headquarters to capture Buzz Aldrin, Reggie Watts, Max Frost, and Cirque Du Soleil performances and bring them into virtual reality and augmented reality holograms,” reports The Verge. The new studios will enable content creators to produce holograms for “regular 2D screens, a HoloLens device, or even Microsoft’s new Windows Mixed Reality headsets.” The company “is also expanding its Mixed Reality Academy program to San Francisco,” with workshops for “developing apps and experiences for VR and HoloLens headsets.” Continue reading Microsoft Opens Studios to Produce Mixed Reality Holograms

At the Sundance Film Festival in January, the New Frontier program will host 30 virtual reality experiences, more than double the number from last year. Those 30 were chosen from a pool of 200 to 300 submissions. Most projects are artistic or experimental but two came out of Hollywood, highlighting continued interest there. Now, pointing to Facebook and Google’s big investments and recent VR experiments by the National Basketball Association and The New York Times, one market researcher projects virtual reality’s value at $70 billion by 2020. Continue reading VR Exploding at Sundance Fest, to Reach $70B Value by 2020